2 min read
Mark Parent: December 15, 2014 11:41:00 AM EST
Insight email frequency is a matter of much debate among email marketing experts. Some believe sending more emails is always the better option. Others believe sending excessive emails can lead to list atrophy by way of unsubscribes and even Spam...
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Mark Parent: December 11, 2014 11:12:00 AM EST
When you send an insight email, a lot goes on behind the scenes – and few of us fully understand this process because email software (thankfully!!)...
2 min read
Mark Parent: December 9, 2014 9:54:00 AM EST
Creativity is great when it comes to you, but when it doesn’t – and it’s time to send out a new batch of marketing emails – keep this list of...
4 min read
Mark Parent: December 5, 2014 4:09:00 PM EST
As you continue to hit the Fast-Forward button in your insight email awareness, we thought we’d make things that much easier with a quick and dirty...
2 min read
Mark Parent: December 3, 2014 4:01:00 PM EST
Are you looking for straight answers about insight email? Look no further. As a marketer, especially one first starting out with a new strategy, do...
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Mark Parent: December 1, 2014 3:59:00 PM EST
When is the best time to send an email, how many characters should a subject line have? Which guidance is the right guidance when it comes to insight...
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Mark Parent: November 11, 2014 2:00:00 PM EST
We’ve said it a few times now in this insight email blog series, but we really can’t stress enough the concept of making it easy for your...
2 min read
Mark Parent: November 6, 2014 2:00:00 PM EST
Looking to become an expert in insight email strategy? Look no further. The team here at SugarBush went ahead and took some of the hardest lessons...
1 min read
Mark Parent: November 4, 2014 2:00:00 PM EST
In the past year alone, marketers like you and I have sent an astonishing 800+ billion emails touting our services, our wares and, well, ourselves....
2 min read
Mark Parent: October 28, 2014 2:00:00 PM EDT
When it comes to doing insight email marketing well, there’s a lot to say (Exhibit A: our 25 blog posts on the topic). But at the end of the day, it...
