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Mark Parent: September 19, 2014 10:00:00 AM EDT
We’ve said before that an insight email should utilize all tools available to you as a marketer. Not only should it be highly developed and plotted out by using target demographics and preferences to inform its type and tenor, it should be tracked...
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Mark Parent: September 18, 2014 10:00:00 AM EDT
Maybe you’ve heard that email marketing isn’t what it once was – and, that’s actually true – if you’re sending emails as THEY once were. However, if...
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Mark Parent: September 17, 2014 10:00:00 AM EDT
Do you have plenty of opened marketing emails and even clicked-on landing pages but very little follow-through? Or, are your emails not even getting...
1 min read
Mark Parent: September 16, 2014 10:38:00 AM EDT
Are you sending emails…or are you sending INSIGHT EMAILS? Don’t know? Want to learn more? Read on… At SugarBush, we believe that when you approach...
2 min read
Mark Parent: September 15, 2014 10:00:00 AM EDT
Ah, the buzzword. Innovative Marketing pros make them, love them and beat them into the ground with overuse…and, often, straight up misuse. Maybe...
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Mark Parent: September 12, 2014 10:00:00 AM EDT
Is every member of your innovative marketing team cutting the mustard? If you want yours to be a great group of effective marketers delivering real...
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Mark Parent: September 11, 2014 10:00:00 AM EDT
If you think your innovative marketing efforts can only do so much for the industry within which you’re promoting, think again. You don’t have to...
2 min read
Mark Parent: September 10, 2014 10:00:00 AM EDT
Since eCommerce poses the challenge of not being able to communicate with customers face-to-face, one of the most personal tools in your toolbox is...
2 min read
Mark Parent: September 9, 2014 1:40:00 PM EDT
The upside of web marketing is that it’s truly and almost infinitely measurable – but that’s also the downside when our innovative marketing efforts...
1 min read
Mark Parent: September 5, 2014 11:56:00 AM EDT
How a brand corresponds with its customers is at the heart of relationship building and digital marketing is essential to this. Silverpop, an IBM...
