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Mark Parent: December 3, 2014 4:01:00 PM EST
Are you looking for straight answers about insight email? Look no further. As a marketer, especially one first starting out with a new strategy, do you sometimes feel embarrassed to ask some fundamentally important questions – often because they...
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Mark Parent: December 1, 2014 3:59:00 PM EST
When is the best time to send an email, how many characters should a subject line have? Which guidance is the right guidance when it comes to insight...
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Mark Parent: November 11, 2014 2:00:00 PM EST
We’ve said it a few times now in this insight email blog series, but we really can’t stress enough the concept of making it easy for your...
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Mark Parent: November 6, 2014 2:00:00 PM EST
Looking to become an expert in insight email strategy? Look no further. The team here at SugarBush went ahead and took some of the hardest lessons...
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Mark Parent: November 4, 2014 2:00:00 PM EST
In the past year alone, marketers like you and I have sent an astonishing 800+ billion emails touting our services, our wares and, well, ourselves....
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Mark Parent: October 28, 2014 2:00:00 PM EDT
When it comes to doing insight email marketing well, there’s a lot to say (Exhibit A: our 25 blog posts on the topic). But at the end of the day, it...
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Mark Parent: October 20, 2014 2:16:30 PM EDT
Now that you know what can turn an ordinary marketing email into an insight email, perhaps you need a little help in the creative inspiration...
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Mark Parent: October 14, 2014 3:00:00 PM EDT
Instead of doing what most B2B marketers do – sending mass emails to their entire mailing list and getting relegated to the spam folder – using...
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Mark Parent: October 9, 2014 3:00:00 PM EDT
For those marketers who believe email has gone the way of the Dodo, we have two words for you: you’re right. Traditional email has become so...
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Mark Parent: October 7, 2014 3:00:00 PM EDT
As we’ve been discussing in this blog series, insight emails leverage what you know about the target to entice them into doing what you want –...
