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Mark Parent: January 9, 2015 1:58:00 PM EST
Are the agency marketing services you’ve been receiving a bit lackluster? Have you fallen out of love with your marketing consultants (or do you suspect they’ve fallen out of love with you)? There are many signs that it’s time to start looking for a...
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Mark Parent: January 7, 2015 1:51:00 PM EST
(& Why Clients Should Care) What are the biggest challenges facing your inbound marketing agency? Why could these create problems for you as a...
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Mark Parent: January 5, 2015 1:27:00 PM EST
Hiring out for agency marketing services can seem a daunting task – particularly when you consider these are folks who act as marketing consultants...
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Mark Parent: December 30, 2014 12:10:00 PM EST
Did you know that Return Path found marketing emails account for 70% of Spam complaints? Why? Simple. Most marketing emails are terribly written,...
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Mark Parent: December 23, 2014 12:04:00 PM EST
Now that you know how to craft an insight email that really sings, you need to know how to ensure all of that time and effort spent writing copy,...
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Mark Parent: December 19, 2014 11:57:00 AM EST
If you’ve made it this far in our blog series, you’re probably at the point now where you want to integrate insight emails into your inbound...
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Mark Parent: December 17, 2014 11:51:00 AM EST
Have you been noticing a lot of insight email list attrition lately? Are you not seeing the open rates or CTA clickthroughs you’ve been hoping for?...
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Mark Parent: December 15, 2014 11:41:00 AM EST
Insight email frequency is a matter of much debate among email marketing experts. Some believe sending more emails is always the better option....
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Mark Parent: December 11, 2014 11:12:00 AM EST
When you send an insight email, a lot goes on behind the scenes – and few of us fully understand this process because email software (thankfully!!)...
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Mark Parent: December 9, 2014 9:54:00 AM EST
Creativity is great when it comes to you, but when it doesn’t – and it’s time to send out a new batch of marketing emails – keep this list of...
