3 min read
Mark Parent: February 6, 2016 1:00:00 PM EST
Most marketing initiatives fall into one of two categories: inbound and outbound. Both strategies incorporate similar goals, but they require vastly different approaches. If you're new to marketing or interested in improving your business's...
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2 min read
Mark Parent: February 5, 2016 11:00:00 AM EST
An inbound marketing strategy works best when you use KPI's (key performance indicators) to track your progress and measure your success. Without...
4 min read
Mark Parent: February 3, 2016 10:06:43 AM EST
Inbound marketing has gained a loyal following among businesses over the past few years -- and for good reason. It's an alternative strategy to...
3 min read
Mark Parent: February 2, 2016 12:29:47 PM EST
By integrating all digital platforms, an inbound marketing strategy creates a perfect environment for lead nurturing. Lead nurturing is all about...
2 min read
Mark Parent: January 30, 2016 12:00:00 PM EST
While content creation is an essential aspect of inbound marketing, it's not nearly as effective if you can't analyze its impact. The best inbound...
2 min read
Mark Parent: January 28, 2016 3:18:00 PM EST
So you're on board with the inbound marketing ethos and it's driving traffic to your site, but so far it hasn't led to higher conversion rates....
3 min read
Mark Parent: January 27, 2016 2:00:00 PM EST
Businesses are built on trust. You've developed a rapport with your customers over the years, both from your in-person and online interactions. As...
2 min read
Mark Parent: January 23, 2016 10:00:00 AM EST
Sometimes, your first stab at creating a website for your business just doesn't work as well as you hoped. In other cases, your older business web...
2 min read
Mark Parent: January 21, 2016 10:30:00 AM EST
Many business owners think of website design in terms of aesthetics. It's true that the ideal design should be visually appealing, but your business...
2 min read
Mark Parent: January 20, 2016 11:52:00 AM EST
Think about the last time you visited a theme park, such as SeaWorld or Disneyland. How would you rate the experience? Maybe you're thinking about...
