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Mark Parent: July 8, 2015 9:55:41 AM EDT
Before personalized marketing companies gained popularity, traditional marketers would all too often spew out messages to as big an audience as they could reach. Not only was this very pricey, it was interruptive, often annoying and very imprecise....
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Mark Parent: April 9, 2015 12:11:00 PM EDT
Personalized marketing companies know that we, as humans, crave customized experiences. We want, nay, we have come to expect, personalized...
3 min read
Mark Parent: April 7, 2015 11:50:00 AM EDT
I recently read this article in the Harvard Business Review that flatly announced the death of solution sales. As a solution salesperson by training,...
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Mark Parent: March 2, 2015 1:34:00 PM EST
What do you think is the absolute quintessential must-have agency marketing services skill of right now? Is it coding? Design? Videography? Nope...
2 min read
Mark Parent: February 27, 2015 1:28:00 PM EST
What makes an agency marketing services provider a truly modern one? Is it SEO savvy? Tech savvy? Content creation? Yes, yes and yes. But, really,...
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Mark Parent: February 27, 2015 1:20:00 PM EST
There are many reasons to fire an agency marketing services provider – but not all of them are blatantly obvious. What are some early red flags that...
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Mark Parent: February 25, 2015 2:15:00 PM EST
You’ve heard it said time and again – content is king – and when it comes to creating a successful agency marketing services strategy, no statement...
1 min read
Mark Parent: February 23, 2015 3:05:00 PM EST
The Internet has a tendency to be a very egalitarian world – it can level the playing field for small business and smaller agency marketing services...
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Mark Parent: February 20, 2015 1:20:00 PM EST
As your agency marketing services provider probably already informed you, inbound marketing results take time. This isn’t an easy pill to swallow for...
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Mark Parent: February 18, 2015 1:20:00 PM EST
Ever wonder where and how providers of agency marketing services get their leads? There was an interesting study recently released by HubSpot called...
