Many business owners shudder at the words "website redesign."
It seems like an insurmountable project that will consume too much time and too many resources. However, according to Hubspot, more than 86 percent of American small to medium-sized business owners cited their websites as their most important digital marketing tactic.
If your website lacks aesthetic cohesion or presents navigation problems, you could be putting your most significant marketing asset at risk. Here's how a professional web design firm can help.
If you want to avoid spending needless cash, consider consulting an expert web design firm.
The best web design firms understand the value of growth-driven design.
They don't insist on creating a brand new website design from whole cloth. Instead, they tackle the most critical components first, looking for ways to enhance usability, improve aesthetics, and maximize the overall user experience.
In many cases, this approach results in a lower final bill. For one thing, you address the problems in stages, which allows you to spread out your investment in your website. You can test the changes in terms of conversions and other metrics, then decide whether the site needs additional work.
Web design is no longer static. Your target audience wants to view your website on their smartphones and tablets in addition to their laptop and desktop computers. If you don't optimize your website with responsive design, you could lose potential customers and alienate your existing clients.
A responsive website adjusts itself to fit the screen on which it is viewed. It compresses graphics, text, and other elements when a mobile user types the address into their browser, then expands on larger screens. Additionally, the search engines rank responsive websites higher in the SERPs (search engine results pages), which means greater visibility for your business.
Making a website responsive requires more work than typing a few lines of code into the back end files. You'll want to work with a web design firm that can execute a switch to responsive design effectively and accurately.
You'll want to work with a web design firm that understands the symbiotic
relationship between marketing and design.
A website's design impacts conversions, bounce rates, and other metrics that your marketing team relies on. If you hire just any web designer off the street, you might get a beautiful design -- but does it perform well in terms of sales? It might not.
A professional web design firm understands how marketing and design work together. Your team will use site visitor behavior and other valuable data to craft a design that supports your marketing agenda. You don't have to worry about breaking your existing system.
Sound web design isn't just about flashy graphics and tasteful font choices. A professional web design firm can offer cost-effective, adaptable solutions that grow with your business and support its core goals. To learn more about the benefits of web design for your inbound marketing strategy, download our ebook: The Ultimate Guide to Hiring an Inbound Marketing Agency.
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Mark Parent : December 27, 2015 1:14:00 PM EST
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