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Mark Parent: April 7, 2015 11:50:00 AM EDT
I recently read this article in the Harvard Business Review that flatly announced the death of solution sales. As a solution salesperson by training, it obviously piqued my interest. After reading it, I had an epiphany: the current shift shouldn’t...
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Mark Parent: March 2, 2015 1:34:00 PM EST
What do you think is the absolute quintessential must-have agency marketing services skill of right now? Is it coding? Design? Videography? Nope...
2 min read
Mark Parent: February 27, 2015 1:28:00 PM EST
What makes an agency marketing services provider a truly modern one? Is it SEO savvy? Tech savvy? Content creation? Yes, yes and yes. But, really,...
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Mark Parent: February 27, 2015 1:20:00 PM EST
There are many reasons to fire an agency marketing services provider – but not all of them are blatantly obvious. What are some early red flags that...
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Mark Parent: February 25, 2015 2:15:00 PM EST
You’ve heard it said time and again – content is king – and when it comes to creating a successful agency marketing services strategy, no statement...
1 min read
Mark Parent: February 23, 2015 3:05:00 PM EST
The Internet has a tendency to be a very egalitarian world – it can level the playing field for small business and smaller agency marketing services...
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Mark Parent: February 20, 2015 1:20:00 PM EST
As your agency marketing services provider probably already informed you, inbound marketing results take time. This isn’t an easy pill to swallow for...
1 min read
Mark Parent: February 18, 2015 1:20:00 PM EST
Ever wonder where and how providers of agency marketing services get their leads? There was an interesting study recently released by HubSpot called...
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Mark Parent: February 16, 2015 2:00:00 PM EST
Does your business have a brand identity? If it doesn't – or your brand isn't as strong as it could be – it’s important to more clearly define who...
1 min read
Mark Parent: February 13, 2015 11:20:00 AM EST
If you’ve been doing the work in-house for a while, you already know that inbound marketing is not for the faint of heart. This is especially true if...
