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2 min read

Mobile optimized vs. responsive web design: What's the difference?

When it comes to browsing on mobile devices, there are two types of websites that can work well for this: a mobile optimized site and a responsive website. Responsive web design has experienced a high degree of interest over the last few years --...

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Why custom website design is important to your brand

Is it time for a new website? If you're on a budget, you may be tempted to use a builder site like GoDaddy or WordPress to get up and running without...

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Debunking 4 myths about professional website design

There's a reason why myths abound in our culture: people feel compelled to find out what should scare them and how they can avoid those scary...

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5 things to look for in a web design firm

Are you interested in hiring a web design firm? The good news is there is no shortage of options. The bad news is that not all website design firms...

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How to build a successful inbound marketing strategy

Content marketing is different from an inbound marketing strategy. The former simply means generating content. The latter encourages you to generate...

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A guide to marketing automation

Many businesses shy away from marketing automation because they believe it's too cold, impersonal, and unreliable for their purposes. However,...

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Want to save time? Use these 6 inbound marketing tools

The value of inbound marketing cannot be overstated. It can be massively beneficial to your business, and positively impact its growth and success....

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How to build an AdWords PPC campaign that works

Building a successful PPC campaign is a bit like walking a very fine line. Get it right, and the returns are fruitful. Get it wrong, and you can find...

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6 questions to ask a prospective inbound marketing agency partner

An inbound marketing agency helps you create and promote content that converts prospects into customers. However, it is important to choose an...

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2 min read

3 steps to avoid paid search traps

As professionals, we often aim for perfection in all we do, but we are easily reminded of our human shortcomings when we trip – falling flat on the...

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