2 min read
Mark Parent: March 18, 2016 7:03:00 AM EDT
Most businesses use landing pages for a good reason: They work. They serve a very specific purpose, which makes them highly actionable, and they don't involve distracting elements that can pull your visitors' attention away from the action you want...
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2 min read
Mark Parent: March 16, 2016 7:03:00 AM EDT
In an ideal world, every exchange you have with customers and leads will yield a result in one form or another - an addition to your newsletter...
3 min read
Mark Parent: March 15, 2016 11:43:24 AM EDT
As marketers, we’ve probably all heard a variation of the phrase, “If you can’t measure it, you can’t manage it.” While this might oversimplify the...
4 min read
Mark Parent: March 14, 2016 2:16:19 PM EDT
While not a marketer per se, Thomas Edison did realize the important role that marketing played in the success of his inventions. He went as far to...
2 min read
Mark Parent: March 9, 2016 3:32:00 PM EST
When you're excited about developing an inbound marketing strategy for your company, you want to get started right away. You're convinced of...
2 min read
Mark Parent: March 8, 2016 1:00:00 PM EST
There are a myriad of reasons these websites have fallen on hard times. A company or organization may have shuttered its doors, or downsized and is...
2 min read
Mark Parent: March 7, 2016 10:00:00 AM EST
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how...
2 min read
Mark Parent: March 3, 2016 4:59:23 PM EST
A pay-per-click (PPC) advertising campaign may seem too expensive, but it also offers fast results and a (potentially) high return on investment...
2 min read
Mark Parent: March 2, 2016 12:37:04 PM EST
Normally, we wouldn’t recommend rushing to roll out your inbound marketing tactics with the idea that they were going to transform your business...
4 min read
Mark Parent: February 29, 2016 1:16:08 PM EST
In a time where consumers are accessing content more often in digital formats, you might think it would be hard for a rare bookseller to increase its...
