3 min read
Mark Parent: February 19, 2016 12:59:03 PM EST
If you run a business or work in a marketing department, you may have heard the phrase “content is king.” This phrase, made popular by Bill Gates, refers to the idea that information and entertainment deliverables are what drive traffic and consumer...
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Mark Parent: February 18, 2016 4:15:42 PM EST
So you’re thinking of adopting an inbound approach to enhance your marketing efforts? We think that’s a great idea, but it’s important to know why...
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Mark Parent: February 17, 2016 2:19:38 PM EST
Batman and Robin. Peanut butter and jelly. Jordan and Pippen (Or Laimbeer and Mahorn for you marketers in Detroit who prefer the Bad Boys). When you...
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Mark Parent: February 15, 2016 1:18:00 PM EST
Let’s face it: marketing isn’t what it used to be. For the most part, we’ve all come to that realization already. The internet has altered the...
3 min read
Mark Parent: February 12, 2016 10:30:00 AM EST
“The future started yesterday and we’re already late.” If you’re a marketer or a business owner, it can sometimes seem like you’re living this line...
4 min read
Mark Parent: February 11, 2016 10:41:28 AM EST
Since your organization's website is a cornerstone of your marketing efforts, you likely invest time and money into its maintenance, hoping for a...
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Mark Parent: February 6, 2016 1:00:00 PM EST
Most marketing initiatives fall into one of two categories: inbound and outbound. Both strategies incorporate similar goals, but they require vastly...
2 min read
Mark Parent: February 5, 2016 11:00:00 AM EST
An inbound marketing strategy works best when you use KPI's (key performance indicators) to track your progress and measure your success. Without...
4 min read
Mark Parent: February 3, 2016 10:06:43 AM EST
Inbound marketing has gained a loyal following among businesses over the past few years -- and for good reason. It's an alternative strategy to...
3 min read
Mark Parent: February 2, 2016 12:29:47 PM EST
By integrating all digital platforms, an inbound marketing strategy creates a perfect environment for lead nurturing. Lead nurturing is all about...
