2 min read
Mark Parent: August 15, 2017, 5:33:00 PM EDT
When planning your marketing strategy, know the difference between your "is's and ought's" A wise old man once said that we need to know the difference between our "is's and ought's." It's true for a lot of things, and it's definitely true for...
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3 min read
Mark Parent: August 10, 2017, 5:05:34 PM EDT
Modern web design has become stale. You've probably already noticed. Hundreds, if not thousands, of sites across the Internet give off a...
7 min read
Mark Parent: August 8, 2017, 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
2 min read
Mark Parent: August 3, 2017, 3:00:00 PM EDT
Just because you build it doesn't mean that prospects will come. In this case, we're not talking about a baseball diamond, but about your marketing...
2 min read
Mark Parent: August 1, 2017, 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline...
2 min read
Mark Parent: July 27, 2017, 1:01:00 PM EDT
Marketing departments today don’t look anything like they did when the first ones were created back in the early 1960s, but that’s not an indication...
2 min read
Mark Parent: July 20, 2017, 1:00:00 PM EDT
Generating leads is all about finding potential customers whose attention you can capture, and who may be interested in the products or services you...
2 min read
Mark Parent: July 18, 2017, 9:27:00 AM EDT
Anybody involved in digital marketing will tell you how important inbound marketing is today. Inbound can generate an ROI that’s three times higher...
2 min read
Mark Parent: July 11, 2017, 8:05:00 AM EDT
Inbound marketing isn't easy, but there are lots of tools out there that can make your job easier. Whether you're focused on social marketing, email...
2 min read
Mark Parent: July 4, 2017, 8:03:00 AM EDT
Many organizations are reluctant to try out inbound marketing tactics because it’s a relatively new strategy and they're not entirely convinced it...
