4 min read
Mark Parent: March 14, 2016 2:16:19 PM EDT
While not a marketer per se, Thomas Edison did realize the important role that marketing played in the success of his inventions. He went as far to say, “Anything that won’t sell, I don’t want to invent.” He figured out that he had to understand...
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2 min read
Mark Parent: March 9, 2016 3:32:00 PM EST
When you're excited about developing an inbound marketing strategy for your company, you want to get started right away. You're convinced of...
2 min read
Mark Parent: March 8, 2016 1:00:00 PM EST
There are a myriad of reasons these websites have fallen on hard times. A company or organization may have shuttered its doors, or downsized and is...
2 min read
Mark Parent: March 7, 2016 10:00:00 AM EST
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how...
2 min read
Mark Parent: March 3, 2016 4:59:23 PM EST
A pay-per-click (PPC) advertising campaign may seem too expensive, but it also offers fast results and a (potentially) high return on investment...
2 min read
Mark Parent: March 2, 2016 12:37:04 PM EST
Normally, we wouldn’t recommend rushing to roll out your inbound marketing tactics with the idea that they were going to transform your business...
4 min read
Mark Parent: February 29, 2016 1:16:08 PM EST
In a time where consumers are accessing content more often in digital formats, you might think it would be hard for a rare bookseller to increase its...
3 min read
Mark Parent: February 26, 2016 8:30:00 AM EST
Are you pumped to create powerful marketing content that compels your visitors to become leads and loyal customers? We are too! Before we can get...
3 min read
Mark Parent: February 24, 2016 8:00:00 AM EST
There is no one-size-fits-all strategy for inbound lead generation. Some tactics work better for specific businesses or certain industries, so it's...
2 min read
Mark Parent: February 23, 2016 1:30:00 PM EST
For many businesses, attracting traffic is the major hurdle to conquer. It can be difficult to get your site and your content to stand out among the...
