2 min read
Mark Parent: March 28, 2016 12:12:20 PM EDT
Everyone loves to check the metrics on a piece of content and see sky-high traffic levels. But that shouldn’t be the end goal for your inbound and content marketing efforts. You want your content to align with your goals and provide enough value to...
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2 min read
Mark Parent: March 23, 2016 7:03:00 AM EDT
Susan Payton is the President of Egg Marketing & Communications, a content marketing & social media firm. She's written three business books, and...
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Mark Parent: March 18, 2016 7:03:00 AM EDT
Most businesses use landing pages for a good reason: They work. They serve a very specific purpose, which makes them highly actionable, and they...
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Mark Parent: March 16, 2016 7:03:00 AM EDT
In an ideal world, every exchange you have with customers and leads will yield a result in one form or another - an addition to your newsletter...
3 min read
Mark Parent: March 15, 2016 11:43:24 AM EDT
As marketers, we’ve probably all heard a variation of the phrase, “If you can’t measure it, you can’t manage it.” While this might oversimplify the...
4 min read
Mark Parent: March 14, 2016 2:16:19 PM EDT
While not a marketer per se, Thomas Edison did realize the important role that marketing played in the success of his inventions. He went as far to...
2 min read
Mark Parent: March 9, 2016 3:32:00 PM EST
When you're excited about developing an inbound marketing strategy for your company, you want to get started right away. You're convinced of...
2 min read
Mark Parent: March 8, 2016 1:00:00 PM EST
There are a myriad of reasons these websites have fallen on hard times. A company or organization may have shuttered its doors, or downsized and is...
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Mark Parent: March 7, 2016 10:00:00 AM EST
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how...
2 min read
Mark Parent: March 3, 2016 4:59:23 PM EST
A pay-per-click (PPC) advertising campaign may seem too expensive, but it also offers fast results and a (potentially) high return on investment...
