2 min read
Mark Parent: May 13, 2016 10:02:00 AM EDT
You know that you need to pay attention to conversations about your business on social media, but have you neglected the competition? Knowing how your competitors interact with their target audience (which likely has at least some overlap with your...
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2 min read
Mark Parent: May 11, 2016 5:02:14 PM EDT
One of the most challenging things about digital marketing is its sheer number of moving parts. Considering the myriad of tasks a digital marketer...
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Mark Parent: May 10, 2016 12:37:10 PM EDT
If you've ever visited a car show or motorsport event (and since we're from the Detroit area, we imagine everyone has), you might have seen the...
2 min read
Mark Parent: May 9, 2016 3:56:28 PM EDT
How many times do you read the words "click here" in a single day? Perhaps dozens. Overused words and phrases induce blindness in consumers because...
2 min read
Mark Parent: May 6, 2016 4:23:42 PM EDT
Knowing that your website sucks is the first step toward remedying this particular problem. If you also know why it sucks, you can kick off a game...
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Mark Parent: May 5, 2016 10:06:54 AM EDT
Stephan Vogel, Ogilvy & Mather Germany's chief creative officer, is quoted as saying: "Nothing is more efficient than creative advertising. Creative...
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Mark Parent: May 3, 2016 2:55:07 PM EDT
Online marketing has come of age. It's never been more precise, more analytical, or more exciting. However, that means many marketers are questioning...
2 min read
Mark Parent: April 28, 2016 1:30:00 PM EDT
Your website isn't just a digital business card. It's a powerful marketing tool -- if you harness its power and make it work for you. Websites are...
8 min read
Mark Parent: April 27, 2016 10:07:00 AM EDT
Katie Keith is Operations Director at UK WordPress web design firm Barn2 Media, where she helps businesses to get the most out of their website. We...
3 min read
Mark Parent: April 26, 2016 11:25:06 AM EDT
The human brain is an amazing organ. In 2014, a team of neuroscientists from MIT found that the human brain can process entire images seen by the eye...
