2 min read
Mark Parent: February 5, 2016 11:00:00 AM EST
An inbound marketing strategy works best when you use KPI's (key performance indicators) to track your progress and measure your success. Without this data, you might continue pouring energy and resources into strategies that fail to yield positive...
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4 min read
Mark Parent: February 3, 2016 10:06:43 AM EST
Inbound marketing has gained a loyal following among businesses over the past few years -- and for good reason. It's an alternative strategy to...
3 min read
Mark Parent: February 2, 2016 12:29:47 PM EST
By integrating all digital platforms, an inbound marketing strategy creates a perfect environment for lead nurturing. Lead nurturing is all about...
2 min read
Mark Parent: January 30, 2016 12:00:00 PM EST
While content creation is an essential aspect of inbound marketing, it's not nearly as effective if you can't analyze its impact. The best inbound...
2 min read
Mark Parent: January 28, 2016 3:18:00 PM EST
So you're on board with the inbound marketing ethos and it's driving traffic to your site, but so far it hasn't led to higher conversion rates....
3 min read
Mark Parent: January 27, 2016 2:00:00 PM EST
Businesses are built on trust. You've developed a rapport with your customers over the years, both from your in-person and online interactions. As...
2 min read
Mark Parent: January 26, 2016 10:36:00 AM EST
Staying current with inbound marketing trends can help you foresee developments and take advantage of upcoming changes in the digital marketing...
2 min read
Mark Parent: January 23, 2016 10:00:00 AM EST
Sometimes, your first stab at creating a website for your business just doesn't work as well as you hoped. In other cases, your older business web...
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Mark Parent: January 21, 2016 10:30:00 AM EST
Many business owners think of website design in terms of aesthetics. It's true that the ideal design should be visually appealing, but your business...
2 min read
Mark Parent: January 20, 2016 11:52:00 AM EST
Think about the last time you visited a theme park, such as SeaWorld or Disneyland. How would you rate the experience? Maybe you're thinking about...
