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2 min read

Top KPI's to track when using an inbound marketing strategy

An inbound marketing strategy works best when you use KPI's (key performance indicators) to track your progress and measure your success. Without this data, you might continue pouring energy and resources into strategies that fail to yield positive...

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4 min read

A guide to inbound marketing

Inbound marketing has gained a loyal following among businesses over the past few years -- and for good reason. It's an alternative strategy to...

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3 min read

Lead nurturing with inbound: 7 tips for consistent growth

By integrating all digital platforms, an inbound marketing strategy creates a perfect environment for lead nurturing. Lead nurturing is all about...

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2 min read

Not getting the data you need? Hire an inbound marketing agency

While content creation is an essential aspect of inbound marketing, it's not nearly as effective if you can't analyze its impact. The best inbound...

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2 min read

2 simple ways to boost your inbound marketing strategy

So you're on board with the inbound marketing ethos and it's driving traffic to your site, but so far it hasn't led to higher conversion rates....

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3 min read

Coloring in the lines: How website colors influence customers

Businesses are built on trust. You've developed a rapport with your customers over the years, both from your in-person and online interactions. As...

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2 min read

4 digital marketing trends that will impact inbound strategies in 2016

Staying current with inbound marketing trends can help you foresee developments and take advantage of upcoming changes in the digital marketing...

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2 min read

4 signs your website design needs revamping

Sometimes, your first stab at creating a website for your business just doesn't work as well as you hoped. In other cases, your older business web...

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2 min read

Is your web design negatively impacting your search engine ranking?

Many business owners think of website design in terms of aesthetics. It's true that the ideal design should be visually appealing, but your business...

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2 min read

UX design: What it is and why it matters for your site

Think about the last time you visited a theme park, such as SeaWorld or Disneyland. How would you rate the experience? Maybe you're thinking about...

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