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Inbound Marketing Blog

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4 min read

6 ways inbound marketing will help grow your business

In a time where consumers are accessing content more often in digital formats, you might think it would be hard for a rare bookseller to increase its following and grow its customer base. But for Charleston, South Carolina’s Books Tell You Why, a...

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3 min read

Buyer personas: What they are and why does your business need them?

Are you pumped to create powerful marketing content that compels your visitors to become leads and loyal customers? We are too! Before we can get...

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3 min read

4 tips to improve your inbound lead generation strategy

There is no one-size-fits-all strategy for inbound lead generation. Some tactics work better for specific businesses or certain industries, so it's...

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2 min read

Website not delivering conversions? Here are 4 common reasons why

For many businesses, attracting traffic is the major hurdle to conquer. It can be difficult to get your site and your content to stand out among the...

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2 min read

Inbound lead generation vs. traditional: Be more effective & engaging

Traditional marketing and advertising methods don't work as well as they used to. People consume media differently, which means that brands have to...

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3 min read

How inbound marketing strategies can help your business

The two most important requirements for major success are: First, being in the right place at the right time, and second, doing something about it. –...

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3 min read

If content is king, then what is inbound marketing?

If you run a business or work in a marketing department, you may have heard the phrase “content is king.” This phrase, made popular by Bill Gates,...

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3 min read

5 tips for building a strong inbound marketing strategy

So you’re thinking of adopting an inbound approach to enhance your marketing efforts? We think that’s a great idea, but it’s important to know why...

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3 min read

The sales funnel + inbound marketing strategy: The next dynamic duo

Batman and Robin. Peanut butter and jelly. Jordan and Pippen (Or Laimbeer and Mahorn for you marketers in Detroit who prefer the Bad Boys). When you...

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3 min read

Tackle marketing’s biggest challenges with inbound strategies

Let’s face it: marketing isn’t what it used to be. For the most part, we’ve all come to that realization already. The internet has altered the...

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