2 min read
Mark Parent: March 7, 2016 10:00:00 AM EST
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how do you know how well your efforts are working? Measuring the ROI (return on investment) on your...
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2 min read
Mark Parent: March 3, 2016 4:59:23 PM EST
A pay-per-click (PPC) advertising campaign may seem too expensive, but it also offers fast results and a (potentially) high return on investment...
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Mark Parent: March 2, 2016 12:37:04 PM EST
Normally, we wouldn’t recommend rushing to roll out your inbound marketing tactics with the idea that they were going to transform your business...
4 min read
Mark Parent: February 29, 2016 1:16:08 PM EST
In a time where consumers are accessing content more often in digital formats, you might think it would be hard for a rare bookseller to increase its...
3 min read
Mark Parent: February 26, 2016 8:30:00 AM EST
Are you pumped to create powerful marketing content that compels your visitors to become leads and loyal customers? We are too! Before we can get...
3 min read
Mark Parent: February 24, 2016 8:00:00 AM EST
There is no one-size-fits-all strategy for inbound lead generation. Some tactics work better for specific businesses or certain industries, so it's...
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Mark Parent: February 23, 2016 1:30:00 PM EST
For many businesses, attracting traffic is the major hurdle to conquer. It can be difficult to get your site and your content to stand out among the...
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Mark Parent: February 22, 2016 11:17:27 AM EST
Traditional marketing and advertising methods don't work as well as they used to. People consume media differently, which means that brands have to...
3 min read
Mark Parent: February 20, 2016 3:30:00 PM EST
The two most important requirements for major success are: First, being in the right place at the right time, and second, doing something about it. –...
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Mark Parent: February 19, 2016 12:59:03 PM EST
If you run a business or work in a marketing department, you may have heard the phrase “content is king.” This phrase, made popular by Bill Gates,...
