2 min read
Mark Parent: March 30, 2016 7:03:00 AM EDT
Nonprofit organizations (NPOs) are in a unique position to benefit from inbound marketing strategies. Often cash-strapped and understaffed, NPOs need to show positive ROI for any marketing strategy they employ. Donors want to see the real impact of...
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2 min read
Mark Parent: March 28, 2016 12:12:20 PM EDT
Everyone loves to check the metrics on a piece of content and see sky-high traffic levels. But that shouldn’t be the end goal for your inbound and...
2 min read
Mark Parent: March 23, 2016 7:03:00 AM EDT
Susan Payton is the President of Egg Marketing & Communications, a content marketing & social media firm. She's written three business books, and...
2 min read
Mark Parent: March 18, 2016 7:03:00 AM EDT
Most businesses use landing pages for a good reason: They work. They serve a very specific purpose, which makes them highly actionable, and they...
2 min read
Mark Parent: March 16, 2016 7:03:00 AM EDT
In an ideal world, every exchange you have with customers and leads will yield a result in one form or another - an addition to your newsletter...
3 min read
Mark Parent: March 15, 2016 11:43:24 AM EDT
As marketers, we’ve probably all heard a variation of the phrase, “If you can’t measure it, you can’t manage it.” While this might oversimplify the...
4 min read
Mark Parent: March 14, 2016 2:16:19 PM EDT
While not a marketer per se, Thomas Edison did realize the important role that marketing played in the success of his inventions. He went as far to...
2 min read
Mark Parent: March 9, 2016 3:32:00 PM EST
When you're excited about developing an inbound marketing strategy for your company, you want to get started right away. You're convinced of...
2 min read
Mark Parent: March 8, 2016 1:00:00 PM EST
There are a myriad of reasons these websites have fallen on hard times. A company or organization may have shuttered its doors, or downsized and is...
2 min read
Mark Parent: March 7, 2016 10:00:00 AM EST
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how...
