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Mark Parent: May 11, 2016 5:02:14 PM EDT
One of the most challenging things about digital marketing is its sheer number of moving parts. Considering the myriad of tasks a digital marketer performs across multiple platforms every day, it is no wonder that marketing automation has been...
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Mark Parent: May 10, 2016 12:37:10 PM EDT
If you've ever visited a car show or motorsport event (and since we're from the Detroit area, we imagine everyone has), you might have seen the...
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Mark Parent: May 9, 2016 3:56:28 PM EDT
How many times do you read the words "click here" in a single day? Perhaps dozens. Overused words and phrases induce blindness in consumers because...
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Mark Parent: May 6, 2016 4:23:42 PM EDT
Knowing that your website sucks is the first step toward remedying this particular problem. If you also know why it sucks, you can kick off a game...
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Mark Parent: May 5, 2016 10:06:54 AM EDT
Stephan Vogel, Ogilvy & Mather Germany's chief creative officer, is quoted as saying: "Nothing is more efficient than creative advertising. Creative...
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Mark Parent: May 3, 2016 2:55:07 PM EDT
Online marketing has come of age. It's never been more precise, more analytical, or more exciting. However, that means many marketers are questioning...
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Mark Parent: April 28, 2016 1:30:00 PM EDT
Your website isn't just a digital business card. It's a powerful marketing tool -- if you harness its power and make it work for you. Websites are...
8 min read
Mark Parent: April 27, 2016 10:07:00 AM EDT
Katie Keith is Operations Director at UK WordPress web design firm Barn2 Media, where she helps businesses to get the most out of their website. We...
3 min read
Mark Parent: April 26, 2016 11:25:06 AM EDT
The human brain is an amazing organ. In 2014, a team of neuroscientists from MIT found that the human brain can process entire images seen by the eye...
3 min read
Mark Parent: April 25, 2016 10:58:51 AM EDT
Martha Spelman is a branding and marketing consultant who advises small- to medium-size companies on cost-effective, quick-response ways to increase...
