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3 min read

Speed up your website traffic by eliminating common roadblocks

If your website is to be the successful conversion vehicle you want it to be, there are two things that must happen: (1) Web visitors have to fall in love with it. (2) Search engines have to love it too. Unfortunately, getting visitors and search...

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2 min read

What makes you think your website is so great?

One of the most critical mistakes that businesses make when it comes to their websites is designing for the business owner instead of the end user....

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2 min read

Make your website a WOW site

You want your website to not only impress visitors with its beauty and style, but also to serve as a marketing machine for your business. Turning a...

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3 min read

Build long-term loyalty with winning inbound techniques

According to an Adobe Digital Index report titled "The ROI from Marketing to Existing Customers," online retailers spend approximately 80 percent of...

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2 min read

3 Reasons to Follow Your Competition on Social Media

You know that you need to pay attention to conversations about your business on social media, but have you neglected the competition? Knowing how...

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2 min read

5 benefits of marketing automation for your business

One of the most challenging things about digital marketing is its sheer number of moving parts. Considering the myriad of tasks a digital marketer...

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2 min read

A website design without a plan is like a car without an engine

If you've ever visited a car show or motorsport event (and since we're from the Detroit area, we imagine everyone has), you might have seen the...

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2 min read

Calls-to-action must be compelling!

How many times do you read the words "click here" in a single day? Perhaps dozens. Overused words and phrases induce blindness in consumers because...

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2 min read

Do you know why your website sucks?

Knowing that your website sucks is the first step toward remedying this particular problem. If you also know why it sucks, you can kick off a game...

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2 min read

What most people see when they think outside the box

Stephan Vogel, Ogilvy & Mather Germany's chief creative officer, is quoted as saying: "Nothing is more efficient than creative advertising. Creative...

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