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Mark Parent: June 24, 2016 2:00:18 PM EDT
Without a doubt, lead nurturing is a key to success for all businesses, especially small businesses. As a result, many business owners choose to allocate a large proportion of their marketing budget to lead generation. Unfortunately, this money can...
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2 min read
Mark Parent: June 21, 2016 1:56:12 PM EDT
When you know your business needs an updated website, you have a myriad of decisions to make. As Internet users increasingly turn to smartphones and...
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Mark Parent: June 17, 2016 11:58:08 AM EDT
Landing pages offer a time-tested way to funnel your prospects toward a sale. They're tightly focused, which eliminates distraction, and they help...
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Mark Parent: June 16, 2016 1:30:34 PM EDT
Could your web design drag down your business? It's possible, especially if you use a traditional web design strategy. Your website is your most...
2 min read
Mark Parent: June 15, 2016 9:36:49 AM EDT
How do you know which type of ice cream is your favorite? You try all of them and compare the taste. Otherwise, you might stick with coconut crunch...
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Mark Parent: June 10, 2016 12:58:14 PM EDT
Albert Einstein is quoted as saying: "Insanity: doing the same thing over and over again and expecting different results." (Well, it may not have...
3 min read
Mark Parent: June 9, 2016 10:03:09 AM EDT
Tom Smith is the principal consultant with Insights From Analytics, which solves business problems and informs marketing plans using analytics and...
2 min read
Mark Parent: June 8, 2016 4:19:26 PM EDT
Imagine that you receive two event invitations for next weekend. One addresses you by name, mentions when the sender met you, and explains why you...
3 min read
Mark Parent: June 7, 2016 10:28:31 AM EDT
Here's a reality check. If you are not measuring the ROI of your inbound marketing strategy, you are misleading yourself about the effectiveness of...
2 min read
Mark Parent: June 3, 2016 3:10:18 PM EDT
Outbound marketing existed before inbound marketing, but the two don't really share the same approach. It was merely called marketing, and it took...
