2 min read
Mark Parent: May 23, 2016 2:21:43 PM EDT
It's true: Anyone can throw together a website. You don't even need any cash if you're willing to settle for a bargain-basement blog. However, a free or DIY website comes with two distinct disadvantages. First, it will lack a professional...
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3 min read
Mark Parent: May 20, 2016 12:34:17 PM EDT
It is hard to deny the power of a well-done TED Talk. The concept is simple. TED Talks tap into the creativity and innovative thinking of people with...
3 min read
Mark Parent: May 19, 2016 10:38:01 AM EDT
If your website is to be the successful conversion vehicle you want it to be, there are two things that must happen: (1) Web visitors have to fall in...
2 min read
Mark Parent: May 18, 2016 12:21:32 PM EDT
One of the most critical mistakes that businesses make when it comes to their websites is designing for the business owner instead of the end user....
2 min read
Mark Parent: May 17, 2016 3:28:18 PM EDT
You want your website to not only impress visitors with its beauty and style, but also to serve as a marketing machine for your business. Turning a...
3 min read
Mark Parent: May 13, 2016 10:51:56 AM EDT
According to an Adobe Digital Index report titled "The ROI from Marketing to Existing Customers," online retailers spend approximately 80 percent of...
2 min read
Mark Parent: May 13, 2016 10:02:00 AM EDT
You know that you need to pay attention to conversations about your business on social media, but have you neglected the competition? Knowing how...
2 min read
Mark Parent: May 11, 2016 5:02:14 PM EDT
One of the most challenging things about digital marketing is its sheer number of moving parts. Considering the myriad of tasks a digital marketer...
2 min read
Mark Parent: May 10, 2016 12:37:10 PM EDT
If you've ever visited a car show or motorsport event (and since we're from the Detroit area, we imagine everyone has), you might have seen the...
2 min read
Mark Parent: May 9, 2016 3:56:28 PM EDT
How many times do you read the words "click here" in a single day? Perhaps dozens. Overused words and phrases induce blindness in consumers because...
