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Mark Parent: June 3, 2016 3:10:18 PM EDT
Outbound marketing existed before inbound marketing, but the two don't really share the same approach. It was merely called marketing, and it took the spray-and-pray approach to reach audiences and maybe even grow brand identity and market share....
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Mark Parent: May 27, 2016 11:21:49 AM EDT
It is likely that the term "growth driven design" is a buzzword you've been hearing a little bit more now. That could be because many changes and...
3 min read
Mark Parent: May 25, 2016 11:56:30 AM EDT
You have embraced the inbound marketing philosophy and you are ready to craft some killer campaigns on social media. You take a deep breath and ......
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Mark Parent: May 23, 2016 2:21:43 PM EDT
It's true: Anyone can throw together a website. You don't even need any cash if you're willing to settle for a bargain-basement blog. However, a free...
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Mark Parent: May 20, 2016 12:34:17 PM EDT
It is hard to deny the power of a well-done TED Talk. The concept is simple. TED Talks tap into the creativity and innovative thinking of people with...
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Mark Parent: May 19, 2016 10:38:01 AM EDT
If your website is to be the successful conversion vehicle you want it to be, there are two things that must happen: (1) Web visitors have to fall in...
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Mark Parent: May 18, 2016 12:21:32 PM EDT
One of the most critical mistakes that businesses make when it comes to their websites is designing for the business owner instead of the end user....
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Mark Parent: May 17, 2016 3:28:18 PM EDT
You want your website to not only impress visitors with its beauty and style, but also to serve as a marketing machine for your business. Turning a...
3 min read
Mark Parent: May 13, 2016 10:51:56 AM EDT
According to an Adobe Digital Index report titled "The ROI from Marketing to Existing Customers," online retailers spend approximately 80 percent of...
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Mark Parent: May 13, 2016 10:02:00 AM EDT
You know that you need to pay attention to conversations about your business on social media, but have you neglected the competition? Knowing how...
