2 min read
Mark Parent: June 15, 2016 9:36:49 AM EDT
How do you know which type of ice cream is your favorite? You try all of them and compare the taste. Otherwise, you might stick with coconut crunch all your life when you actually prefer buttered pecan. A/B testing for website design works the same...
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Mark Parent: June 10, 2016 12:58:14 PM EDT
Albert Einstein is quoted as saying: "Insanity: doing the same thing over and over again and expecting different results." (Well, it may not have...
3 min read
Mark Parent: June 9, 2016 10:03:09 AM EDT
Tom Smith is the principal consultant with Insights From Analytics, which solves business problems and informs marketing plans using analytics and...
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Mark Parent: June 8, 2016 4:19:26 PM EDT
Imagine that you receive two event invitations for next weekend. One addresses you by name, mentions when the sender met you, and explains why you...
3 min read
Mark Parent: June 7, 2016 10:28:31 AM EDT
Here's a reality check. If you are not measuring the ROI of your inbound marketing strategy, you are misleading yourself about the effectiveness of...
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Mark Parent: June 3, 2016 3:10:18 PM EDT
Outbound marketing existed before inbound marketing, but the two don't really share the same approach. It was merely called marketing, and it took...
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Mark Parent: May 27, 2016 11:21:49 AM EDT
It is likely that the term "growth driven design" is a buzzword you've been hearing a little bit more now. That could be because many changes and...
3 min read
Mark Parent: May 25, 2016 11:56:30 AM EDT
You have embraced the inbound marketing philosophy and you are ready to craft some killer campaigns on social media. You take a deep breath and ......
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Mark Parent: May 23, 2016 2:21:43 PM EDT
It's true: Anyone can throw together a website. You don't even need any cash if you're willing to settle for a bargain-basement blog. However, a free...
3 min read
Mark Parent: May 20, 2016 12:34:17 PM EDT
It is hard to deny the power of a well-done TED Talk. The concept is simple. TED Talks tap into the creativity and innovative thinking of people with...
