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3 min read

Build long-term loyalty with winning inbound techniques

According to an Adobe Digital Index report titled "The ROI from Marketing to Existing Customers," online retailers spend approximately 80 percent of their marketing budget on acquiring new customers. However, for every one percent of shoppers who...

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2 min read

3 Reasons to Follow Your Competition on Social Media

You know that you need to pay attention to conversations about your business on social media, but have you neglected the competition? Knowing how...

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2 min read

5 benefits of marketing automation for your business

One of the most challenging things about digital marketing is its sheer number of moving parts. Considering the myriad of tasks a digital marketer...

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2 min read

A website design without a plan is like a car without an engine

If you've ever visited a car show or motorsport event (and since we're from the Detroit area, we imagine everyone has), you might have seen the...

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2 min read

Calls-to-action must be compelling!

How many times do you read the words "click here" in a single day? Perhaps dozens. Overused words and phrases induce blindness in consumers because...

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2 min read

Do you know why your website sucks?

Knowing that your website sucks is the first step toward remedying this particular problem. If you also know why it sucks, you can kick off a game...

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2 min read

What most people see when they think outside the box

Stephan Vogel, Ogilvy & Mather Germany's chief creative officer, is quoted as saying: "Nothing is more efficient than creative advertising. Creative...

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2 min read

Want to build your business? Start blogging!

Online marketing has come of age. It's never been more precise, more analytical, or more exciting. However, that means many marketers are questioning...

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2 min read

Make your website a lead generating machine

Your website isn't just a digital business card. It's a powerful marketing tool -- if you harness its power and make it work for you. Websites are...

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8 min read

Expert Interview Series: Katie Keith on WordPress for small businesses

Katie Keith is Operations Director at UK WordPress web design firm Barn2 Media, where she helps businesses to get the most out of their website. We...

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