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2 min read

New Google tool gives small businesses a leg up

If you have embraced digital marketing strategies for your business, you know how important website analytics are. Since your landing pages and website are the foundation of all your digital strategies, they must perform exceptionally well to be...

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3 min read

Understanding the buyer's journey: Why timing really is everything

Kids learn pretty quickly the art of good timing. Any 7-year-old can tell you that the time to ask Dad for a new toy is not the minute he walks in...

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Image of woman using smartphone

5 min read

Expert Interview Series: Sara Davis of Foxtail Marketing

Sara Davis is the VP of Operations of Foxtail Marketing. When she isn't geeking out optimizing systems and processes, you can find her advocating for...

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Images of clasped hands, symbolizing trustworthiness, an important part of content marketing.

2 min read

4 strategies for building trust through content marketing

What is trust? Is it something you can measure? Is it something you can prove? Trust is the most important facet of any content marketing campaign....

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Image of woman golfing, hitting out of sand trap. Avoid paid search advertising traps to build successful campaigns.

3 min read

Common paid search traps and how to avoid them

Are you using paid search advertising to try to connect with new customers online? If so, there are a number of best practices to follow, as well as...

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Image of woman sitting at table on laptop. Customers matter in website design.

2 min read

Why growth-driven website design is important to your brand

Sometimes, the status quo needs an update. Web design began with the internet itself, and while traditional design might prove effective for some...

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2 min read

3 ingredients of successful lead nurturing

Without a doubt, lead nurturing is a key to success for all businesses, especially small businesses. As a result, many business owners choose to...

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Growth driven design

2 min read

Growth-driven design: Choosing a mobile strategy for better data

When you know your business needs an updated website, you have a myriad of decisions to make. As Internet users increasingly turn to smartphones and...

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2 min read

4 ways to transform your landing pages for more impact

Landing pages offer a time-tested way to funnel your prospects toward a sale. They're tightly focused, which eliminates distraction, and they help...

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2 min read

3 reasons traditional website design is slowing down your business

Could your web design drag down your business? It's possible, especially if you use a traditional web design strategy. Your website is your most...

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