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Mark Parent: October 10, 2016 1:40:03 PM EDT
Think of inbound marketing as a river with a number of tributaries that contribute to the overall flow. Perhaps the most important tributary driving the flow of your inbound strategy is your website. Your website is essential to helping you attract...
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14 min read
Mark Parent: September 30, 2016 4:15:51 PM EDT
Julia Payne is an expert in tech growth through marketing and Founding Director of Incisive Edge, one of the leading inbound agencies in the UK.
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Mark Parent: September 26, 2016 2:21:30 PM EDT
There's one thing you can say about Pokémon Go: whether you love it or hate it - you can't ignore it. The location-based, augmented reality game is,...
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Mark Parent: September 23, 2016 10:51:36 AM EDT
Jennifer Radke uses her expertise in professional education to bring a new passion to the National Institute for Social Media. Jennifer recently...
3 min read
Mark Parent: September 19, 2016 2:20:05 PM EDT
Josh Miles is a designer, author, speaker, and principal of Indianapolis-based national branding agency, MilesHerndon, where he leads brand strategy...
3 min read
Mark Parent: September 13, 2016 1:11:31 PM EDT
School is now in session. Is your content marketing strategy making the grade? If lead generation, conversions, and click-through rates are down, you...
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Mark Parent: September 9, 2016 10:47:09 AM EDT
Chances are, you haven’t really given much thought to the idea of making your website “stickier.” A “sticky” website provides visitors with the...
3 min read
Mark Parent: September 7, 2016 4:21:43 PM EDT
A dead website can't convert leads or attract prospective customers. However, if you don't know that you have dead weight on your hands, you can't...
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Mark Parent: September 6, 2016 11:06:03 AM EDT
What is the single most significant advantage of adopting a growth-driven design (GDD) approach for your website? The answer is easy: You can play...
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Mark Parent: September 2, 2016 2:19:03 PM EDT
Small-business owners have a critical need to attract potential customers to their websites, keep them engaged and get them to commit to a...
