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Mark Parent: June 13, 2017 8:33:00 AM EDT
A sales process is a repeatable and scalable set of steps a salesperson follows to transform a lead into a potential customer into a conversion. The process essentially describes concrete actions a sales team can take to obtain a new customer. So...
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Mark Parent: June 6, 2017 8:00:00 AM EDT
Whereas buyers once relied solely on salespeople to educate and inform them about different products, today’s buyers can simply check the internet to...
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Mark Parent: May 11, 2017 3:13:45 PM EDT
How does your website fare? Is adding valuable content part of your website design strategy? Search engines love fat websites, full of valuable,...
3 min read
Mark Parent: May 3, 2017 10:13:10 AM EDT
Growth-driven design (GDD) is like Christmas for digital marketers. How so? Just like all those letters sent to the North Pole around December, GDD...
2 min read
Mark Parent: April 5, 2017 3:53:08 PM EDT
Once upon a time, business owners could choose between responsive web design and dedicated mobile websites. Today, that approach is obsolete. In...
9 min read
Mark Parent: March 28, 2017 3:41:47 PM EDT
Are you tired of your website attracting meager amounts of traffic? Fortunately, there are a number of things you can do to help create more buzz...
2 min read
Mark Parent: March 24, 2017 4:55:52 PM EDT
Google and other search engines take several factors into consideration when deciding where to rank a given website. If you've dipped your toe in the...
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Mark Parent: March 15, 2017 12:39:14 PM EDT
At one time, social media served as nothing more than a digital meeting place. Today, however, many people earn their living on Facebook and...
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Mark Parent: March 6, 2017 10:37:43 AM EST
One of the essential elements of running a business is interacting with customers. Unfortunately, many business owners miss out on sales because they...
3 min read
Mark Parent: February 24, 2017 10:26:33 AM EST
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how...
