2 min read
Mark Parent: September 2, 2016 2:19:03 PM EDT
Small-business owners have a critical need to attract potential customers to their websites, keep them engaged and get them to commit to a call-to-action. With so many options (from white papers to blog posts) and tactics available, business owners...
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3 min read
Mark Parent: August 25, 2016 4:36:22 PM EDT
Effective inbound marketers yearn to be like insects ... specifically, like flies on the wall. In other words, effective inbound marketers seek to...
2 min read
Mark Parent: August 22, 2016 2:20:31 PM EDT
App developers are eager to see what will happen with Apple's June 2016 announcement to offer paid search in its app store. This new ad platform will...
2 min read
Mark Parent: August 19, 2016 11:30:23 AM EDT
If you have embraced digital marketing strategies for your business, you know how important website analytics are. Since your landing pages and...
3 min read
Mark Parent: August 16, 2016 11:24:43 AM EDT
Kids learn pretty quickly the art of good timing. Any 7-year-old can tell you that the time to ask Dad for a new toy is not the minute he walks in...
5 min read
Mark Parent: July 28, 2016 10:15:29 AM EDT
Sara Davis is the VP of Operations of Foxtail Marketing. When she isn't geeking out optimizing systems and processes, you can find her advocating for...
2 min read
Mark Parent: July 25, 2016 12:18:28 PM EDT
What is trust? Is it something you can measure? Is it something you can prove? Trust is the most important facet of any content marketing campaign....
3 min read
Mark Parent: July 15, 2016 12:16:28 PM EDT
Are you using paid search advertising to try to connect with new customers online? If so, there are a number of best practices to follow, as well as...
2 min read
Mark Parent: June 29, 2016 11:05:09 AM EDT
Sometimes, the status quo needs an update. Web design began with the internet itself, and while traditional design might prove effective for some...
2 min read
Mark Parent: June 24, 2016 2:00:18 PM EDT
Without a doubt, lead nurturing is a key to success for all businesses, especially small businesses. As a result, many business owners choose to...
