3 min read
Mark Parent: September 13, 2016 1:11:31 PM EDT
School is now in session. Is your content marketing strategy making the grade? If lead generation, conversions, and click-through rates are down, you might be headed for detention. Why is your content getting a failing grade? Let's find out.
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2 min read
Mark Parent: September 9, 2016 10:47:09 AM EDT
Chances are, you haven’t really given much thought to the idea of making your website “stickier.” A “sticky” website provides visitors with the...
3 min read
Mark Parent: September 7, 2016 4:21:43 PM EDT
A dead website can't convert leads or attract prospective customers. However, if you don't know that you have dead weight on your hands, you can't...
3 min read
Mark Parent: September 6, 2016 11:06:03 AM EDT
What is the single most significant advantage of adopting a growth-driven design (GDD) approach for your website? The answer is easy: You can play...
2 min read
Mark Parent: September 2, 2016 2:19:03 PM EDT
Small-business owners have a critical need to attract potential customers to their websites, keep them engaged and get them to commit to a...
3 min read
Mark Parent: August 25, 2016 4:36:22 PM EDT
Effective inbound marketers yearn to be like insects ... specifically, like flies on the wall. In other words, effective inbound marketers seek to...
2 min read
Mark Parent: August 22, 2016 2:20:31 PM EDT
App developers are eager to see what will happen with Apple's June 2016 announcement to offer paid search in its app store. This new ad platform will...
2 min read
Mark Parent: August 19, 2016 11:30:23 AM EDT
If you have embraced digital marketing strategies for your business, you know how important website analytics are. Since your landing pages and...
3 min read
Mark Parent: August 16, 2016 11:24:43 AM EDT
Kids learn pretty quickly the art of good timing. Any 7-year-old can tell you that the time to ask Dad for a new toy is not the minute he walks in...
5 min read
Mark Parent: July 28, 2016 10:15:29 AM EDT
Sara Davis is the VP of Operations of Foxtail Marketing. When she isn't geeking out optimizing systems and processes, you can find her advocating for...
