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Image of man reading a newspaper. Public relations is still an important part of digital marketing.

2 min read

Building better backlinks: 3 strategies for success

Google and other search engines take several factors into consideration when deciding where to rank a given website. If you've dipped your toe in the SEO (search engine optimization) waters, you likely know about keywords, responsive design, and...

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2 min read

What is 'influencer marketing' and why do you need it?

At one time, social media served as nothing more than a digital meeting place. Today, however, many people earn their living on Facebook and...

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2 min read

Driving sales through customer communication

One of the essential elements of running a business is interacting with customers. Unfortunately, many business owners miss out on sales because they...

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3 min read

4 ways to calculate the ROI of your inbound marketing strategy

You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how...

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Image of customer service representative helping online customers.

2 min read

What chatbots can do for personalization and website design

Personalization and artificial intelligence have dominated conversations across multiple industries over the past few years. Businesses want to know...

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2 min read

Could your website design be hurting your search ranking?

When business owners, executives and marketers think of search engine optimization (SEO), they tend to focus on text-based issues like keywords and...

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1 min read

Innovative marketing how-to: Measure blog performance

5 TIPS TO MEASURE YOUR BLOG Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win....

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Image of a danger sign. Without an inbound approach, your marketing strategy could prove dangerous for your brand.

2 min read

The danger of not having an inbound marketing strategy

Inbound marketing has become one of the most essential elements of running a business. With the technology available today, it is no longer viable to...

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marketing-analytics-blurry-chart.png

3 min read

Can you handle the truth about your marketing data?

Daniel Keys Moran, American author and computer programmer, is quoted as saying: "You can have data without information, but you cannot have...

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Image of woman searching Google on MacBook Air

2 min read

Building better links: Why it still matters

A long time ago in an internet far, far away, link building was a spammy activity. Fake guest blogging networks, sneaky 301 redirects, and links to...

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