3 min read
Mark Parent: February 24, 2017 10:26:33 AM EST
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how do you know how well your efforts are working? Measuring the ROI (return on investment) on your...
Read More
2 min read
Mark Parent: February 16, 2017 2:54:47 PM EST
Personalization and artificial intelligence have dominated conversations across multiple industries over the past few years. Businesses want to know...
2 min read
Mark Parent: February 9, 2017 10:03:27 AM EST
When business owners, executives and marketers think of search engine optimization (SEO), they tend to focus on text-based issues like keywords and...
1 min read
Mark Parent: January 31, 2017 4:55:37 PM EST
5 TIPS TO MEASURE YOUR BLOG Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win....
2 min read
Mark Parent: January 25, 2017 1:06:23 PM EST
Inbound marketing has become one of the most essential elements of running a business. With the technology available today, it is no longer viable to...
3 min read
Mark Parent: January 18, 2017 10:00:39 AM EST
Daniel Keys Moran, American author and computer programmer, is quoted as saying: "You can have data without information, but you cannot have...
2 min read
Mark Parent: January 13, 2017 10:01:23 AM EST
A long time ago in an internet far, far away, link building was a spammy activity. Fake guest blogging networks, sneaky 301 redirects, and links to...
2 min read
Mark Parent: January 5, 2017 2:19:14 PM EST
According to Fortune magazine, a 30-second Super Bowl ad sells for around $5 million. Why? The answer is simple: 114.4 million people tune in to...
2 min read
Mark Parent: December 30, 2016 11:59:55 AM EST
Search engine optimization (SEO) isn't dead -- in fact, it has a stronger heartbeat than most of the other strategies that your friendly neighborhood...
2 min read
Mark Parent: December 19, 2016 3:25:03 PM EST
Social media is a must-have tool for keeping up and communicating with customers. Never before has there been an opportunity for communication...
