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Image of a person using Twitter on an iPhone.

2 min read

How to use social media to keep up with your customers

Social media is a must-have tool for keeping up and communicating with customers. Never before has there been an opportunity for communication between customers and businesses that is so immediate and available. Customers are like elephants - they...

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2 min read

Expert Interview Series: Daniel White on web design and inbound marketing

Daniel White is the Founder and Lead Developer at 422 Studios, a Dallas web development company specializing in web-based software, SAAS, and search...

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3 min read

Social media marketing: Factors to consider before jumping in

For most B2B and B2C companies, social media marketing has become increasingly important in recent years. According to CMI's "B2B Content Marketing...

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4 min read

Expert Interview Series: The importance of branding & professional photos

Sarah Giffrow is the Creative Director and Benevolent Overlord of Upswept Creative, a small-but-fierce branding and web studio that builds strong,...

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Image of a Celtic knot style design, symbolizing closed-loop marketing

2 min read

3 reasons why your business needs closed-loop marketing

The Celts are well-known for their intricate and decorative knot work. Though individual Celtic knots have a variety of meanings, their symbolism...

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Image of library bookshelf. Successful content marketing educates readers.

5 min read

Expert Interview Series: Kevin McGrath on lead magnets and free content

Kevin McGrath has spent the past 10 years helping businesses of all shapes and sizes improve their online presence. As the CEO of Beacon, his goal is...

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Image of corn field referencing Field of Dreams and effective website design.

2 min read

Why you built it, but they ain't coming: 5 tragic web design mistakes

When you built your organization’s website, you expected it to attract customers and deliver results. Just like Kevin Costner’s Ray Kinsella in Field...

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3 min read

Expert Interview Series: Mike Sayenko on web design and WordPress sites

Mike Sayenko is the CEO of Sayenko Design, where he oversees the company's strategy, creative, and development. We had a chance to sit down with Mike...

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1 min read

Inbound 281 event highlights, trends from HubSpot conference

BLOOMFIELD HILLS, MICHIGAN – Digital marketing agency Inbound 281 is bringing the best of HubSpot’s INBOUND 2016 conference to Metro Detroit. Inbound...

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Image of small wooden robot. Marketing automation programs don't need to make your communications robotic.

2 min read

Using technology to enhance the personal touch of your marketing program

When you think of marketing automation, you might imagine a warehouse full of robots or a collection of algorithms that can click buttons and...

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