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Mark Parent: August 1, 2017 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline their attributes can help you focus your marketing efforts for better results. This post explores the...
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Mark Parent: July 27, 2017 1:01:00 PM EDT
Marketing departments today don’t look anything like they did when the first ones were created back in the early 1960s, but that’s not an indication...
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Mark Parent: July 20, 2017 1:00:00 PM EDT
Generating leads is all about finding potential customers whose attention you can capture, and who may be interested in the products or services you...
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Mark Parent: July 18, 2017 9:27:00 AM EDT
Anybody involved in digital marketing will tell you how important inbound marketing is today. Inbound can generate an ROI that’s three times higher...
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Mark Parent: July 11, 2017 8:05:00 AM EDT
Inbound marketing isn't easy, but there are lots of tools out there that can make your job easier. Whether you're focused on social marketing, email...
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Mark Parent: July 4, 2017 8:03:00 AM EDT
Many organizations are reluctant to try out inbound marketing tactics because it’s a relatively new strategy and they're not entirely convinced it...
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Mark Parent: June 29, 2017 1:02:00 PM EDT
Marketing is one of those fields that’s always changing, because best practices and consumer behavior is always changing, and companies are always...
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Mark Parent: June 27, 2017 9:30:00 AM EDT
Inbound marketing is the marketing wave of the future, and it will hold a place of eminence right alongside traditional marketing before long. The...
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Mark Parent: June 22, 2017 8:23:00 AM EDT
Selling is a tough job. It requires commitment, knowledge, charm, and the ability to think on your toes. Fortunately for the sales team, the...
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Mark Parent: June 20, 2017 1:05:00 PM EDT
Websites are the flagship stores of modern ecommerce, and this means if your site isn't optimized and tailored to the demands of visitors, then your...
