2 min read
Mark Parent: February 4, 2018 12:53:00 PM EST
A funny thing happened on the way to the future. The marketing and sales departments tripped. Some of the sales' ability to qualify a lead dropped onto the marketer's plate. Some of the marketer's ability to create a compelling message that tends to...
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5 min read
Mark Parent: February 1, 2018 3:04:00 PM EST
Content marketing is about credible engagement with your audience. Simply put, content marketing is designed to connect companies and brands with...
2 min read
Mark Parent: January 28, 2018 1:03:00 PM EST
Inbound 281's blog often refers to inbound marketing as a type of marketing with many moving parts. Your website is, of necessity, one of the...
2 min read
Mark Parent: January 25, 2018 3:43:59 PM EST
Benjamin Franklin once said: "Without continual growth and progress, such words as improvement, achievement, and success have no meaning." How good...
2 min read
Mark Parent: January 21, 2018 1:02:00 PM EST
Do you ever wish that your web visitors would just tell you what they want? As it turns out, they already do. How? Your web visitors tell you with...
2 min read
Mark Parent: January 18, 2018 4:02:00 PM EST
If your inbound marketing is working, then you should be getting a good amount of inbound sales leads. This could mean inbound calls, emails, opt-ins...
3 min read
Mark Parent: January 14, 2018 12:56:00 PM EST
As a digital marketer, are you worried about the effect of ad blockers on your marketing campaigns? Here are some quick facts, according to...
2 min read
Mark Parent: January 11, 2018 4:40:29 PM EST
Marketing is not an exact science, and inbound marketing strategy involves a number of moving parts. This can be intimidating to businesses...
2 min read
Mark Parent: January 7, 2018 1:01:00 PM EST
Video marketing definitely seems to be a trend that's not going away. With so much digital marketing success coming from social media interaction,...
2 min read
Mark Parent: January 4, 2018 3:09:00 PM EST
Over the past couple years, there's been a lot of buzz about big data in marketing. What can you use it for? How do you get it? How do you put it to...
