3 min read
Mark Parent: October 22, 2017 1:09:00 PM EDT
Michigan is winning, of course. It's no contest, really. Just look at the stats: 58-48-6, in favor of Michigan. Oh, you thought we were talking about the other War Between the States. That's nothing. The real war between the states has been going on...
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2 min read
Mark Parent: October 19, 2017 3:01:00 PM EDT
Inbound marketing is not interruptive. It is perceived as finding good news. The difference between good inbound marketing and disruptive, annoying...
2 min read
Mark Parent: October 12, 2017 2:06:04 PM EDT
Asking for permission before marketing is foundational to the inbound approach. As children we learn the importance of being polite, raising our...
3 min read
Mark Parent: October 10, 2017 4:43:25 PM EDT
It is time to come clean. Every business blogger has, at one time or another, written a blog that was just ... well, boring. It happens. After all,...
2 min read
Mark Parent: October 3, 2017 5:17:14 PM EDT
Web design methods don't actually change as often as the technology used to design websites. It seems like the idea of doing all the work first,...
2 min read
Mark Parent: September 28, 2017 5:18:00 PM EDT
Automated program management can help you manage all the moving parts of your business more effectively. Your business consists of an almost endless...
3 min read
Mark Parent: September 26, 2017 8:11:00 AM EDT
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping...
2 min read
Mark Parent: September 21, 2017 2:50:00 PM EDT
Starbucks' White Cup Contest is a classic example of user-generated content. In 2014, Starbucks launched the White Cup Contest. Fans were able to...
3 min read
Mark Parent: September 19, 2017 10:32:05 AM EDT
Quick! What are the things you think are most amazing about the great state of Michigan? It's hard to narrow down, right? Michigan is a state full of...
2 min read
Mark Parent: September 12, 2017 5:22:00 PM EDT
Growth-driven design (GDD) is a method of website development similar to agile development. It is a method of redesigning the website using the...
