3 min read
Mark Parent: October 10, 2017 4:43:25 PM EDT
It is time to come clean. Every business blogger has, at one time or another, written a blog that was just ... well, boring. It happens. After all, business blogging is not as simple as personal blogging. It can lack immediacy, intimacy, and that...
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2 min read
Mark Parent: October 3, 2017 5:17:14 PM EDT
Web design methods don't actually change as often as the technology used to design websites. It seems like the idea of doing all the work first,...
2 min read
Mark Parent: September 28, 2017 5:18:00 PM EDT
Automated program management can help you manage all the moving parts of your business more effectively. Your business consists of an almost endless...
3 min read
Mark Parent: September 26, 2017 8:11:00 AM EDT
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping...
2 min read
Mark Parent: September 21, 2017 2:50:00 PM EDT
Starbucks' White Cup Contest is a classic example of user-generated content. In 2014, Starbucks launched the White Cup Contest. Fans were able to...
3 min read
Mark Parent: September 19, 2017 10:32:05 AM EDT
Quick! What are the things you think are most amazing about the great state of Michigan? It's hard to narrow down, right? Michigan is a state full of...
2 min read
Mark Parent: September 12, 2017 5:22:00 PM EDT
Growth-driven design (GDD) is a method of website development similar to agile development. It is a method of redesigning the website using the...
2 min read
Mark Parent: September 7, 2017 5:14:00 PM EDT
How do you measure the success of your marketing campaigns? The answer may vary depending on the goals of your marketing department, your...
2 min read
Mark Parent: September 5, 2017 3:10:00 PM EDT
Does customer nurturing matter? In today's hypercompetitive, hyperconnective world, the answer is an emphatic: YES! Engaging customers after...
3 min read
Mark Parent: August 29, 2017 8:05:00 AM EDT
If you've read about digital marketing or partnered with a digital marketing agency, you've likely come across the concept of buyer personas. As...
