4 min read
Mark Parent: December 14, 2017 3:03:00 PM EST
Here at Inbound 281, we're all looking forward to seeing "Star Wars: Episode VIII — The Last Jedi" this weekend. — and we bet you are, too. But what does "Star Wars" have to do with marketing? That is, aside from the over $350 million Disney spent...
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4 min read
Mark Parent: December 10, 2017 1:07:00 PM EST
In the days before e-commerce, marketers could — to some extent — rely on physical cues to get into the minds of their customers. After all, humans...
2 min read
Mark Parent: December 7, 2017 4:42:37 PM EST
If SEO has not been your strong suit in the past, there is no need to worry. With a little bit of effort, you can improve your search engine rankings...
3 min read
Mark Parent: December 3, 2017 12:56:00 PM EST
We live in an era of incredible technological innovation and change. Just within the last 20 odd years, we've seen the rise of the Internet — a...
2 min read
Mark Parent: November 30, 2017 2:57:00 PM EST
Be careful in your web form design. Poorly constructed web forms can cause a user to abandon the process. Web forms are the lifeblood of many inbound...
3 min read
Mark Parent: November 26, 2017 1:17:13 PM EST
If you have read more than three articles about inbound marketing, you have likely run across a reference to the concept of a "buyer persona."...
2 min read
Mark Parent: November 23, 2017 2:57:00 PM EST
As a digital marketer, you have something to say. You also need someone to say it to. If you could use some help with building a better email...
2 min read
Mark Parent: November 19, 2017 1:07:00 PM EST
Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities...
2 min read
Mark Parent: November 16, 2017 3:10:00 PM EST
Don't jump into any new marketing endeavor without knowing how deep the water is first. Take time to research and understand best practices.
2 min read
Mark Parent: November 12, 2017 1:07:00 PM EST
If your blog is an empty wasteland and your email subscriber list has fewer entries than the guest list for your preschooler's birthday party, it's...
