2 min read
Mark Parent: November 9, 2017 3:00:00 PM EST
The Internet has made it easier to reach more customers — on a faster basis and more cheaply. But that doesn't make connecting with customers or maintaining initimate relations with them automatic. You may think you know who these folks are and what...
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Mark Parent: November 5, 2017 1:10:00 PM EST
When you receive notification that a prospect has unsubscribed from your email marketing list, you might feel like you've been on the receiving end...
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Mark Parent: November 2, 2017 3:02:00 PM EDT
It can seem that B2B marketing doesn't get the accolades that are necessarily due. Senior management can fall into the mindset of viewing B2B...
3 min read
Mark Parent: October 29, 2017 3:02:00 PM EDT
Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about...
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Mark Parent: October 26, 2017 5:26:33 PM EDT
Digital marketing. By now, most people have heard the term. It can definitely sound imposing, but it doesn't need to be intimidating. Digital...
3 min read
Mark Parent: October 22, 2017 1:09:00 PM EDT
Michigan is winning, of course. It's no contest, really. Just look at the stats: 58-48-6, in favor of Michigan. Oh, you thought we were talking about...
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Mark Parent: October 19, 2017 3:01:00 PM EDT
Inbound marketing is not interruptive. It is perceived as finding good news. The difference between good inbound marketing and disruptive, annoying...
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Mark Parent: October 12, 2017 2:06:04 PM EDT
Asking for permission before marketing is foundational to the inbound approach. As children we learn the importance of being polite, raising our...
3 min read
Mark Parent: October 10, 2017 4:43:25 PM EDT
It is time to come clean. Every business blogger has, at one time or another, written a blog that was just ... well, boring. It happens. After all,...
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Mark Parent: October 3, 2017 5:17:14 PM EDT
Web design methods don't actually change as often as the technology used to design websites. It seems like the idea of doing all the work first,...
