3 min read
Mark Parent: November 26, 2017 1:17:13 PM EST
If you have read more than three articles about inbound marketing, you have likely run across a reference to the concept of a "buyer persona." Inbound281's own blog "Buyer Personas: What Are They and Why Does Your Business Need Them?" notes:...
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2 min read
Mark Parent: November 23, 2017 2:57:00 PM EST
As a digital marketer, you have something to say. You also need someone to say it to. If you could use some help with building a better email...
2 min read
Mark Parent: November 19, 2017 1:07:00 PM EST
Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities...
2 min read
Mark Parent: November 16, 2017 3:10:00 PM EST
Don't jump into any new marketing endeavor without knowing how deep the water is first. Take time to research and understand best practices.
2 min read
Mark Parent: November 12, 2017 1:07:00 PM EST
If your blog is an empty wasteland and your email subscriber list has fewer entries than the guest list for your preschooler's birthday party, it's...
2 min read
Mark Parent: November 9, 2017 3:00:00 PM EST
The Internet has made it easier to reach more customers — on a faster basis and more cheaply. But that doesn't make connecting with customers or...
2 min read
Mark Parent: November 5, 2017 1:10:00 PM EST
When you receive notification that a prospect has unsubscribed from your email marketing list, you might feel like you've been on the receiving end...
2 min read
Mark Parent: November 2, 2017 3:02:00 PM EDT
It can seem that B2B marketing doesn't get the accolades that are necessarily due. Senior management can fall into the mindset of viewing B2B...
3 min read
Mark Parent: October 29, 2017 3:02:00 PM EDT
Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about...
2 min read
Mark Parent: October 26, 2017 5:26:33 PM EDT
Digital marketing. By now, most people have heard the term. It can definitely sound imposing, but it doesn't need to be intimidating. Digital...
