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Mark Parent: January 11, 2018 4:40:29 PM EST
Marketing is not an exact science, and inbound marketing strategy involves a number of moving parts. This can be intimidating to businesses struggling to find solid footing in the Michigan marketing landscape. The good news is that, for the most...
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Mark Parent: January 7, 2018 1:01:00 PM EST
Video marketing definitely seems to be a trend that's not going away. With so much digital marketing success coming from social media interaction,...
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Mark Parent: January 4, 2018 3:09:00 PM EST
Over the past couple years, there's been a lot of buzz about big data in marketing. What can you use it for? How do you get it? How do you put it to...
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Mark Parent: December 17, 2017 1:01:00 PM EST
Did you know Benjamin Franklin supports growth-driven design for your website? Benjamin Franklin was a pretty smart guy. Among his many pithy sayings...
4 min read
Mark Parent: December 14, 2017 3:03:00 PM EST
Here at Inbound 281, we're all looking forward to seeing "Star Wars: Episode VIII — The Last Jedi" this weekend. — and we bet you are, too. But what...
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Mark Parent: December 10, 2017 1:07:00 PM EST
In the days before e-commerce, marketers could — to some extent — rely on physical cues to get into the minds of their customers. After all, humans...
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Mark Parent: December 7, 2017 4:42:37 PM EST
If SEO has not been your strong suit in the past, there is no need to worry. With a little bit of effort, you can improve your search engine rankings...
3 min read
Mark Parent: December 3, 2017 12:56:00 PM EST
We live in an era of incredible technological innovation and change. Just within the last 20 odd years, we've seen the rise of the Internet — a...
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Mark Parent: November 30, 2017 2:57:00 PM EST
Be careful in your web form design. Poorly constructed web forms can cause a user to abandon the process. Web forms are the lifeblood of many inbound...
3 min read
Mark Parent: November 26, 2017 1:17:13 PM EST
If you have read more than three articles about inbound marketing, you have likely run across a reference to the concept of a "buyer persona."...
