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Mark Parent: September 7, 2017 5:14:00 PM EDT
How do you measure the success of your marketing campaigns? The answer may vary depending on the goals of your marketing department, your organization, and/or your industry. One thing is certain, however. A quantifiable metric of success upon which...
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Mark Parent: September 5, 2017 3:10:00 PM EDT
Does customer nurturing matter? In today's hypercompetitive, hyperconnective world, the answer is an emphatic: YES! Engaging customers after...
3 min read
Mark Parent: August 29, 2017 8:05:00 AM EDT
If you've read about digital marketing or partnered with a digital marketing agency, you've likely come across the concept of buyer personas. As...
7 min read
Mark Parent: August 24, 2017 5:03:00 PM EDT
Remember the good old days of Internet commerce? If you owned a website for your business, you automatically found yourself ahead of the curve....
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Mark Parent: August 22, 2017 5:01:45 PM EDT
Digital marketers use a huge variety of marketing tools to ensure the effectiveness of their campaigns. One of the more powerful of these tools is...
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Mark Parent: August 18, 2017 3:42:14 PM EDT
Socrates is quoted as saying: "Know thyself." However, for digital marketing purposes, an equally important goal is to know your customers. And when...
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Mark Parent: August 15, 2017 5:33:00 PM EDT
When planning your marketing strategy, know the difference between your "is's and ought's" A wise old man once said that we need to know the...
3 min read
Mark Parent: August 10, 2017 5:05:34 PM EDT
Modern web design has become stale. You've probably already noticed. Hundreds, if not thousands, of sites across the Internet give off a...
7 min read
Mark Parent: August 8, 2017 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
2 min read
Mark Parent: August 3, 2017 3:00:00 PM EDT
Just because you build it doesn't mean that prospects will come. In this case, we're not talking about a baseball diamond, but about your marketing...
