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Mark Parent: August 18, 2017 3:42:14 PM EDT
Socrates is quoted as saying: "Know thyself." However, for digital marketing purposes, an equally important goal is to know your customers. And when planning to market to Michiganders, there are definitely some things you should be aware of!
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Mark Parent: August 15, 2017 5:33:00 PM EDT
When planning your marketing strategy, know the difference between your "is's and ought's" A wise old man once said that we need to know the...
3 min read
Mark Parent: August 10, 2017 5:05:34 PM EDT
Modern web design has become stale. You've probably already noticed. Hundreds, if not thousands, of sites across the Internet give off a...
7 min read
Mark Parent: August 8, 2017 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
2 min read
Mark Parent: August 3, 2017 3:00:00 PM EDT
Just because you build it doesn't mean that prospects will come. In this case, we're not talking about a baseball diamond, but about your marketing...
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Mark Parent: August 1, 2017 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline...
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Mark Parent: July 27, 2017 1:01:00 PM EDT
Marketing departments today don’t look anything like they did when the first ones were created back in the early 1960s, but that’s not an indication...
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Mark Parent: July 20, 2017 1:00:00 PM EDT
Generating leads is all about finding potential customers whose attention you can capture, and who may be interested in the products or services you...
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Mark Parent: July 18, 2017 9:27:00 AM EDT
Anybody involved in digital marketing will tell you how important inbound marketing is today. Inbound can generate an ROI that’s three times higher...
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Mark Parent: July 11, 2017 8:05:00 AM EDT
Inbound marketing isn't easy, but there are lots of tools out there that can make your job easier. Whether you're focused on social marketing, email...
