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Mark Parent: August 3, 2017 3:00:00 PM EDT
Just because you build it doesn't mean that prospects will come. In this case, we're not talking about a baseball diamond, but about your marketing strategy. Marketing effectiveness is never something you can assume. Testing, measuring, and...
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Mark Parent: August 1, 2017 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline...
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Mark Parent: July 27, 2017 1:01:00 PM EDT
Marketing departments today don’t look anything like they did when the first ones were created back in the early 1960s, but that’s not an indication...
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Mark Parent: July 20, 2017 1:00:00 PM EDT
Generating leads is all about finding potential customers whose attention you can capture, and who may be interested in the products or services you...
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Mark Parent: July 18, 2017 9:27:00 AM EDT
Anybody involved in digital marketing will tell you how important inbound marketing is today. Inbound can generate an ROI that’s three times higher...
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Mark Parent: July 11, 2017 8:05:00 AM EDT
Inbound marketing isn't easy, but there are lots of tools out there that can make your job easier. Whether you're focused on social marketing, email...
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Mark Parent: July 4, 2017 8:03:00 AM EDT
Many organizations are reluctant to try out inbound marketing tactics because it’s a relatively new strategy and they're not entirely convinced it...
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Mark Parent: June 29, 2017 1:02:00 PM EDT
Marketing is one of those fields that’s always changing, because best practices and consumer behavior is always changing, and companies are always...
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Mark Parent: June 27, 2017 9:30:00 AM EDT
Inbound marketing is the marketing wave of the future, and it will hold a place of eminence right alongside traditional marketing before long. The...
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Mark Parent: June 22, 2017 8:23:00 AM EDT
Selling is a tough job. It requires commitment, knowledge, charm, and the ability to think on your toes. Fortunately for the sales team, the...
