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Mark Parent: October 19, 2017 3:01:00 PM EDT
Inbound marketing is not interruptive. It is perceived as finding good news. The difference between good inbound marketing and disruptive, annoying advertising is like the difference between being given an award for your business savvy vs. being...
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Mark Parent: October 12, 2017 2:06:04 PM EDT
Asking for permission before marketing is foundational to the inbound approach. As children we learn the importance of being polite, raising our...
3 min read
Mark Parent: October 10, 2017 4:43:25 PM EDT
It is time to come clean. Every business blogger has, at one time or another, written a blog that was just ... well, boring. It happens. After all,...
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Mark Parent: October 3, 2017 5:17:14 PM EDT
Web design methods don't actually change as often as the technology used to design websites. It seems like the idea of doing all the work first,...
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Mark Parent: September 28, 2017 5:18:00 PM EDT
Automated program management can help you manage all the moving parts of your business more effectively. Your business consists of an almost endless...
3 min read
Mark Parent: September 26, 2017 8:11:00 AM EDT
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping...
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Mark Parent: September 21, 2017 2:50:00 PM EDT
Starbucks' White Cup Contest is a classic example of user-generated content. In 2014, Starbucks launched the White Cup Contest. Fans were able to...
3 min read
Mark Parent: September 19, 2017 10:32:05 AM EDT
Quick! What are the things you think are most amazing about the great state of Michigan? It's hard to narrow down, right? Michigan is a state full of...
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Mark Parent: September 12, 2017 5:22:00 PM EDT
Growth-driven design (GDD) is a method of website development similar to agile development. It is a method of redesigning the website using the...
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Mark Parent: September 7, 2017 5:14:00 PM EDT
How do you measure the success of your marketing campaigns? The answer may vary depending on the goals of your marketing department, your...
