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Mark Parent: June 15, 2017 2:36:18 PM EDT
The world of marketing is always changing, and not only are best practices constantly evolving but so too are marketing techniques overall. In fact, today, there are multiple different subsets of marketing, and each demands its own skillset and...
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Mark Parent: June 13, 2017 8:33:00 AM EDT
A sales process is a repeatable and scalable set of steps a salesperson follows to transform a lead into a potential customer into a conversion. The...
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Mark Parent: June 6, 2017 8:00:00 AM EDT
Whereas buyers once relied solely on salespeople to educate and inform them about different products, today’s buyers can simply check the internet to...
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Mark Parent: May 11, 2017 3:13:45 PM EDT
How does your website fare? Is adding valuable content part of your website design strategy? Search engines love fat websites, full of valuable,...
3 min read
Mark Parent: May 3, 2017 10:13:10 AM EDT
Growth-driven design (GDD) is like Christmas for digital marketers. How so? Just like all those letters sent to the North Pole around December, GDD...
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Mark Parent: April 5, 2017 3:53:08 PM EDT
Once upon a time, business owners could choose between responsive web design and dedicated mobile websites. Today, that approach is obsolete. In...
9 min read
Mark Parent: March 28, 2017 3:41:47 PM EDT
Are you tired of your website attracting meager amounts of traffic? Fortunately, there are a number of things you can do to help create more buzz...
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Mark Parent: March 24, 2017 4:55:52 PM EDT
Google and other search engines take several factors into consideration when deciding where to rank a given website. If you've dipped your toe in the...
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Mark Parent: March 15, 2017 12:39:14 PM EDT
At one time, social media served as nothing more than a digital meeting place. Today, however, many people earn their living on Facebook and...
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Mark Parent: March 6, 2017 10:37:43 AM EST
One of the essential elements of running a business is interacting with customers. Unfortunately, many business owners miss out on sales because they...
