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2 min read

Why your website needs responsive design

Once upon a time, business owners could choose between responsive web design and dedicated mobile websites. Today, that approach is obsolete. In fact, responsive design is arguably the single most important website design feature if you want your...

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9 min read

The ultimate guide to increasing website traffic

Are you tired of your website attracting meager amounts of traffic? Fortunately, there are a number of things you can do to help create more buzz...

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Image of man reading a newspaper. Public relations is still an important part of digital marketing.

2 min read

Building better backlinks: 3 strategies for success

Google and other search engines take several factors into consideration when deciding where to rank a given website. If you've dipped your toe in the...

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2 min read

What is 'influencer marketing' and why do you need it?

At one time, social media served as nothing more than a digital meeting place. Today, however, many people earn their living on Facebook and...

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2 min read

Driving sales through customer communication

One of the essential elements of running a business is interacting with customers. Unfortunately, many business owners miss out on sales because they...

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3 min read

4 ways to calculate the ROI of your inbound marketing strategy

You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how...

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2 min read

What chatbots can do for personalization and website design

Personalization and artificial intelligence have dominated conversations across multiple industries over the past few years. Businesses want to know...

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2 min read

Could your website design be hurting your search ranking?

When business owners, executives and marketers think of search engine optimization (SEO), they tend to focus on text-based issues like keywords and...

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1 min read

Innovative marketing how-to: Measure blog performance

5 TIPS TO MEASURE YOUR BLOG Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win....

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Image of a danger sign. Without an inbound approach, your marketing strategy could prove dangerous for your brand.

2 min read

The danger of not having an inbound marketing strategy

Inbound marketing has become one of the most essential elements of running a business. With the technology available today, it is no longer viable to...

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