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Image of corn field referencing Field of Dreams and effective website design.

2 min read

Why you built it, but they ain't coming: 5 tragic web design mistakes

When you built your organization’s website, you expected it to attract customers and deliver results. Just like Kevin Costner’s Ray Kinsella in Field of Dreams, you thought that if you built it, they would come. But what happens when your website...

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3 min read

Expert Interview Series: Mike Sayenko on web design and WordPress sites

Mike Sayenko is the CEO of Sayenko Design, where he oversees the company's strategy, creative, and development. We had a chance to sit down with Mike...

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1 min read

Inbound 281 event highlights, trends from HubSpot conference

BLOOMFIELD HILLS, MICHIGAN – Digital marketing agency Inbound 281 is bringing the best of HubSpot’s INBOUND 2016 conference to Metro Detroit. Inbound...

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Image of small wooden robot. Marketing automation programs don't need to make your communications robotic.

2 min read

Using technology to enhance the personal touch of your marketing program

When you think of marketing automation, you might imagine a warehouse full of robots or a collection of algorithms that can click buttons and...

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email-marketing-gmail-laptop.jpg

3 min read

Expert Interview Series: Kristina Pototska of TriggMine on email marketing

Kristina Pototska is the CMO at TriggMine, an email marketing automation service.

 We had a chance to sit down with Kristina to learn about email...

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Image of woman shopping an e-commerce website on her tablet.

2 min read

How to transform your website into a business driver

Think of inbound marketing as a river with a number of tributaries that contribute to the overall flow. Perhaps the most important tributary driving...

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Image of two people in office working to understand a client's needs.

14 min read

Expert Interview Series: Thoughts from inbound marketing expert Julia Payne

Julia Payne is an expert in tech growth through marketing and Founding Director of Incisive Edge, one of the leading inbound agencies in the UK.

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Image of Pokemon Go bing played on a smartphone.

2 min read

4 inbound marketing lessons from Pokémon Go

There's one thing you can say about Pokémon Go: whether you love it or hate it - you can't ignore it. The location-based, augmented reality game is,...

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2 min read

Expert Interview: National Institute for Social Media’s Jennifer Radke

Jennifer Radke uses her expertise in professional education to bring a new passion to the National Institute for Social Media. Jennifer recently...

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3 min read

Expert Interview Series: Josh Miles on branding and inbound marketing

Josh Miles is a designer, author, speaker, and principal of Indianapolis-based national branding agency, MilesHerndon, where he leads brand strategy...

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