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Mark Parent: March 15, 2017 12:39:14 PM EDT
At one time, social media served as nothing more than a digital meeting place. Today, however, many people earn their living on Facebook and Instagram thanks to their enormous audiences. This trend has given birth to "influencer marketing." If you...
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Mark Parent: March 6, 2017 10:37:43 AM EST
One of the essential elements of running a business is interacting with customers. Unfortunately, many business owners miss out on sales because they...
3 min read
Mark Parent: February 24, 2017 10:26:33 AM EST
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how...
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Mark Parent: February 16, 2017 2:54:47 PM EST
Personalization and artificial intelligence have dominated conversations across multiple industries over the past few years. Businesses want to know...
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Mark Parent: February 9, 2017 10:03:27 AM EST
When business owners, executives and marketers think of search engine optimization (SEO), they tend to focus on text-based issues like keywords and...
1 min read
Mark Parent: January 31, 2017 4:55:37 PM EST
5 TIPS TO MEASURE YOUR BLOG Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win....
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Mark Parent: January 25, 2017 1:06:23 PM EST
Inbound marketing has become one of the most essential elements of running a business. With the technology available today, it is no longer viable to...
3 min read
Mark Parent: January 18, 2017 10:00:39 AM EST
Daniel Keys Moran, American author and computer programmer, is quoted as saying: "You can have data without information, but you cannot have...
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Mark Parent: January 13, 2017 10:01:23 AM EST
A long time ago in an internet far, far away, link building was a spammy activity. Fake guest blogging networks, sneaky 301 redirects, and links to...
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Mark Parent: January 5, 2017 2:19:14 PM EST
According to Fortune magazine, a 30-second Super Bowl ad sells for around $5 million. Why? The answer is simple: 114.4 million people tune in to...
