3 min read
Mark Parent: September 7, 2016 4:21:43 PM EDT
A dead website can't convert leads or attract prospective customers. However, if you don't know that you have dead weight on your hands, you can't step in to fix the problem. To determine whether your website has exhaled its final breath (at least...
Read More
3 min read
Mark Parent: September 6, 2016 11:06:03 AM EDT
What is the single most significant advantage of adopting a growth-driven design (GDD) approach for your website? The answer is easy: You can play...
2 min read
Mark Parent: September 2, 2016 2:19:03 PM EDT
Small-business owners have a critical need to attract potential customers to their websites, keep them engaged and get them to commit to a...
3 min read
Mark Parent: August 25, 2016 4:36:22 PM EDT
Effective inbound marketers yearn to be like insects ... specifically, like flies on the wall. In other words, effective inbound marketers seek to...
2 min read
Mark Parent: August 22, 2016 2:20:31 PM EDT
App developers are eager to see what will happen with Apple's June 2016 announcement to offer paid search in its app store. This new ad platform will...
2 min read
Mark Parent: August 19, 2016 11:30:23 AM EDT
If you have embraced digital marketing strategies for your business, you know how important website analytics are. Since your landing pages and...
3 min read
Mark Parent: August 16, 2016 11:24:43 AM EDT
Kids learn pretty quickly the art of good timing. Any 7-year-old can tell you that the time to ask Dad for a new toy is not the minute he walks in...
5 min read
Mark Parent: July 28, 2016 10:15:29 AM EDT
Sara Davis is the VP of Operations of Foxtail Marketing. When she isn't geeking out optimizing systems and processes, you can find her advocating for...
2 min read
Mark Parent: July 25, 2016 12:18:28 PM EDT
What is trust? Is it something you can measure? Is it something you can prove? Trust is the most important facet of any content marketing campaign....
3 min read
Mark Parent: July 15, 2016 12:16:28 PM EDT
Are you using paid search advertising to try to connect with new customers online? If so, there are a number of best practices to follow, as well as...
