2 min read
Mark Parent: October 20, 2016 1:33:03 PM EDT
When you think of marketing automation, you might imagine a warehouse full of robots or a collection of algorithms that can click buttons and communicate in humanoid ways, but remain devoid of human emotion. It's a common misconception -- but one...
Read More
3 min read
Mark Parent: October 17, 2016 12:48:52 PM EDT
Kristina Pototska is the CMO at TriggMine, an email marketing automation service. We had a chance to sit down with Kristina to learn about email...
2 min read
Mark Parent: October 10, 2016 1:40:03 PM EDT
Think of inbound marketing as a river with a number of tributaries that contribute to the overall flow. Perhaps the most important tributary driving...
14 min read
Mark Parent: September 30, 2016 4:15:51 PM EDT
Julia Payne is an expert in tech growth through marketing and Founding Director of Incisive Edge, one of the leading inbound agencies in the UK.
2 min read
Mark Parent: September 26, 2016 2:21:30 PM EDT
There's one thing you can say about Pokémon Go: whether you love it or hate it - you can't ignore it. The location-based, augmented reality game is,...
2 min read
Mark Parent: September 23, 2016 10:51:36 AM EDT
Jennifer Radke uses her expertise in professional education to bring a new passion to the National Institute for Social Media. Jennifer recently...
3 min read
Mark Parent: September 19, 2016 2:20:05 PM EDT
Josh Miles is a designer, author, speaker, and principal of Indianapolis-based national branding agency, MilesHerndon, where he leads brand strategy...
3 min read
Mark Parent: September 13, 2016 1:11:31 PM EDT
School is now in session. Is your content marketing strategy making the grade? If lead generation, conversions, and click-through rates are down, you...
2 min read
Mark Parent: September 9, 2016 10:47:09 AM EDT
Chances are, you haven’t really given much thought to the idea of making your website “stickier.” A “sticky” website provides visitors with the...
3 min read
Mark Parent: September 7, 2016 4:21:43 PM EDT
A dead website can't convert leads or attract prospective customers. However, if you don't know that you have dead weight on your hands, you can't...
