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Mark Parent: September 26, 2016 2:21:30 PM EDT
There's one thing you can say about Pokémon Go: whether you love it or hate it - you can't ignore it. The location-based, augmented reality game is, quite literally, everywhere you go. It is a marvelous example of what it means to go viral on the...
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Mark Parent: September 23, 2016 10:51:36 AM EDT
Jennifer Radke uses her expertise in professional education to bring a new passion to the National Institute for Social Media. Jennifer recently...
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Mark Parent: September 19, 2016 2:20:05 PM EDT
Josh Miles is a designer, author, speaker, and principal of Indianapolis-based national branding agency, MilesHerndon, where he leads brand strategy...
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Mark Parent: September 13, 2016 1:11:31 PM EDT
School is now in session. Is your content marketing strategy making the grade? If lead generation, conversions, and click-through rates are down, you...
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Mark Parent: September 9, 2016 10:47:09 AM EDT
Chances are, you haven’t really given much thought to the idea of making your website “stickier.” A “sticky” website provides visitors with the...
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Mark Parent: September 7, 2016 4:21:43 PM EDT
A dead website can't convert leads or attract prospective customers. However, if you don't know that you have dead weight on your hands, you can't...
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Mark Parent: September 6, 2016 11:06:03 AM EDT
What is the single most significant advantage of adopting a growth-driven design (GDD) approach for your website? The answer is easy: You can play...
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Mark Parent: September 2, 2016 2:19:03 PM EDT
Small-business owners have a critical need to attract potential customers to their websites, keep them engaged and get them to commit to a...
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Mark Parent: August 25, 2016 4:36:22 PM EDT
Effective inbound marketers yearn to be like insects ... specifically, like flies on the wall. In other words, effective inbound marketers seek to...
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Mark Parent: August 22, 2016 2:20:31 PM EDT
App developers are eager to see what will happen with Apple's June 2016 announcement to offer paid search in its app store. This new ad platform will...
