2 min read
Mark Parent: July 25, 2016 12:18:28 PM EDT
What is trust? Is it something you can measure? Is it something you can prove? Trust is the most important facet of any content marketing campaign. Instead of worrying about clicks and traffic, you should be worrying about creating a large community...
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3 min read
Mark Parent: July 15, 2016 12:16:28 PM EDT
Are you using paid search advertising to try to connect with new customers online? If so, there are a number of best practices to follow, as well as...
2 min read
Mark Parent: June 29, 2016 11:05:09 AM EDT
Sometimes, the status quo needs an update. Web design began with the internet itself, and while traditional design might prove effective for some...
2 min read
Mark Parent: June 24, 2016 2:00:18 PM EDT
Without a doubt, lead nurturing is a key to success for all businesses, especially small businesses. As a result, many business owners choose to...
2 min read
Mark Parent: June 21, 2016 1:56:12 PM EDT
When you know your business needs an updated website, you have a myriad of decisions to make. As Internet users increasingly turn to smartphones and...
2 min read
Mark Parent: June 17, 2016 11:58:08 AM EDT
Landing pages offer a time-tested way to funnel your prospects toward a sale. They're tightly focused, which eliminates distraction, and they help...
2 min read
Mark Parent: June 16, 2016 1:30:34 PM EDT
Could your web design drag down your business? It's possible, especially if you use a traditional web design strategy. Your website is your most...
2 min read
Mark Parent: June 15, 2016 9:36:49 AM EDT
How do you know which type of ice cream is your favorite? You try all of them and compare the taste. Otherwise, you might stick with coconut crunch...
2 min read
Mark Parent: June 10, 2016 12:58:14 PM EDT
Albert Einstein is quoted as saying: "Insanity: doing the same thing over and over again and expecting different results." (Well, it may not have...
3 min read
Mark Parent: June 9, 2016 10:03:09 AM EDT
Tom Smith is the principal consultant with Insights From Analytics, which solves business problems and informs marketing plans using analytics and...
