3 min read
Mark Parent: September 26, 2017 8:11:00 AM EDT
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping things headed in the right direction can be difficult. So, periodic alignment of the wheels is necessary....
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2 min read
Mark Parent: September 21, 2017 2:50:00 PM EDT
Starbucks' White Cup Contest is a classic example of user-generated content. In 2014, Starbucks launched the White Cup Contest. Fans were able to...
3 min read
Mark Parent: September 19, 2017 10:32:05 AM EDT
Quick! What are the things you think are most amazing about the great state of Michigan? It's hard to narrow down, right? Michigan is a state full of...
2 min read
Mark Parent: September 12, 2017 5:22:00 PM EDT
Growth-driven design (GDD) is a method of website development similar to agile development. It is a method of redesigning the website using the...
2 min read
Mark Parent: September 7, 2017 5:14:00 PM EDT
How do you measure the success of your marketing campaigns? The answer may vary depending on the goals of your marketing department, your...
2 min read
Mark Parent: September 5, 2017 3:10:00 PM EDT
Does customer nurturing matter? In today's hypercompetitive, hyperconnective world, the answer is an emphatic: YES! Engaging customers after...
3 min read
Mark Parent: August 29, 2017 8:05:00 AM EDT
If you've read about digital marketing or partnered with a digital marketing agency, you've likely come across the concept of buyer personas. As...
7 min read
Mark Parent: August 24, 2017 5:03:00 PM EDT
Remember the good old days of Internet commerce? If you owned a website for your business, you automatically found yourself ahead of the curve....
2 min read
Mark Parent: August 22, 2017 5:01:45 PM EDT
Digital marketers use a huge variety of marketing tools to ensure the effectiveness of their campaigns. One of the more powerful of these tools is...
2 min read
Mark Parent: August 18, 2017 3:42:14 PM EDT
Socrates is quoted as saying: "Know thyself." However, for digital marketing purposes, an equally important goal is to know your customers. And when...
