2 min read
Mark Parent: March 3, 2016 4:59:23 PM EST
A pay-per-click (PPC) advertising campaign may seem too expensive, but it also offers fast results and a (potentially) high return on investment (ROI). It can be an easy way to increase your brand’s reach and boost your sales, especially if you use...
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2 min read
Mark Parent: March 2, 2016 12:37:04 PM EST
Normally, we wouldn’t recommend rushing to roll out your inbound marketing tactics with the idea that they were going to transform your business...
4 min read
Mark Parent: February 29, 2016 1:16:08 PM EST
In a time where consumers are accessing content more often in digital formats, you might think it would be hard for a rare bookseller to increase its...
3 min read
Mark Parent: February 26, 2016 8:30:00 AM EST
Are you pumped to create powerful marketing content that compels your visitors to become leads and loyal customers? We are too! Before we can get...
3 min read
Mark Parent: February 24, 2016 8:00:00 AM EST
There is no one-size-fits-all strategy for inbound lead generation. Some tactics work better for specific businesses or certain industries, so it's...
2 min read
Mark Parent: February 23, 2016 1:30:00 PM EST
For many businesses, attracting traffic is the major hurdle to conquer. It can be difficult to get your site and your content to stand out among the...
2 min read
Mark Parent: February 22, 2016 11:17:27 AM EST
Traditional marketing and advertising methods don't work as well as they used to. People consume media differently, which means that brands have to...
3 min read
Mark Parent: February 20, 2016 3:30:00 PM EST
The two most important requirements for major success are: First, being in the right place at the right time, and second, doing something about it. –...
3 min read
Mark Parent: February 19, 2016 12:59:03 PM EST
If you run a business or work in a marketing department, you may have heard the phrase “content is king.” This phrase, made popular by Bill Gates,...
3 min read
Mark Parent: February 18, 2016 4:15:42 PM EST
So you’re thinking of adopting an inbound approach to enhance your marketing efforts? We think that’s a great idea, but it’s important to know why...
