2 min read
Mark Parent: June 10, 2016 12:58:14 PM EDT
Albert Einstein is quoted as saying: "Insanity: doing the same thing over and over again and expecting different results." (Well, it may not have been Einstein that actually said it, but we'll go with it.) Take a closer look at your marketing...
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3 min read
Mark Parent: June 9, 2016 10:03:09 AM EDT
Tom Smith is the principal consultant with Insights From Analytics, which solves business problems and informs marketing plans using analytics and...
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Mark Parent: June 8, 2016 4:19:26 PM EDT
Imagine that you receive two event invitations for next weekend. One addresses you by name, mentions when the sender met you, and explains why you...
3 min read
Mark Parent: June 7, 2016 10:28:31 AM EDT
Here's a reality check. If you are not measuring the ROI of your inbound marketing strategy, you are misleading yourself about the effectiveness of...
2 min read
Mark Parent: June 3, 2016 3:10:18 PM EDT
Outbound marketing existed before inbound marketing, but the two don't really share the same approach. It was merely called marketing, and it took...
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Mark Parent: May 27, 2016 11:21:49 AM EDT
It is likely that the term "growth driven design" is a buzzword you've been hearing a little bit more now. That could be because many changes and...
3 min read
Mark Parent: May 25, 2016 11:56:30 AM EDT
You have embraced the inbound marketing philosophy and you are ready to craft some killer campaigns on social media. You take a deep breath and ......
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Mark Parent: May 23, 2016 2:21:43 PM EDT
It's true: Anyone can throw together a website. You don't even need any cash if you're willing to settle for a bargain-basement blog. However, a free...
3 min read
Mark Parent: May 20, 2016 12:34:17 PM EDT
It is hard to deny the power of a well-done TED Talk. The concept is simple. TED Talks tap into the creativity and innovative thinking of people with...
3 min read
Mark Parent: May 19, 2016 10:38:01 AM EDT
If your website is to be the successful conversion vehicle you want it to be, there are two things that must happen: (1) Web visitors have to fall in...
