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2 min read

Thought Leader Series: 4 ways to get more qualified leads

Susan Payton is the President of Egg Marketing & Communications, a content marketing & social media firm. She's written three business books, and blogs about small business on sites including Forbes, AllBusiness, and The Marketing Eggspert Blog. In...

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2 min read

Are your landing pages lackluster? Here's how to improve them

Most businesses use landing pages for a good reason: They work. They serve a very specific purpose, which makes them highly actionable, and they...

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2 min read

How to craft a call-to-action that drives results

In an ideal world, every exchange you have with customers and leads will yield a result in one form or another - an addition to your newsletter...

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3 min read

5 ways an inbound marketing assessment can help your business

As marketers, we’ve probably all heard a variation of the phrase, “If you can’t measure it, you can’t manage it.” While this might oversimplify the...

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4 min read

4 common challenges marketers face and how to overcome them

While not a marketer per se, Thomas Edison did realize the important role that marketing played in the success of his inventions. He went as far to...

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2 min read

How to get management buy-in for an inbound marketing strategy

When you're excited about developing an inbound marketing strategy for your company, you want to get started right away. You're convinced of...

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2 min read

You can't afford for your website to be yesterday's news

There are a myriad of reasons these websites have fallen on hard times. A company or organization may have shuttered its doors, or downsized and is...

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2 min read

4 tips for measuring the ROI on your inbound marketing efforts

You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how...

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2 min read

Don’t be afraid of PPC: 4 tips to get the most of paid search efforts

A pay-per-click (PPC) advertising campaign may seem too expensive, but it also offers fast results and a (potentially) high return on investment...

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2 min read

3 ways to generate fast(er) results from inbound marketing efforts

Normally, we wouldn’t recommend rushing to roll out your inbound marketing tactics with the idea that they were going to transform your business...

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