Once upon a time, business owners could choose between responsive web design and dedicated mobile websites.
Today, that approach is obsolete. In fact, responsive design is arguably the single most important website design feature if you want your website to perform well and convert prospects.
Website designers base their approach on responsive elements that will ensure your site will display as designed on desktop, mobile, and tablet devices. If you haven't incorporated responsive design into your website, here are a few reasons to consider doing so:
Your team works hard to foster new sales. Let your website pick up the slack with responsive design. 
According to a Business2Community infographic, 70 percent of searches conducted on mobile devices lead to a purchase within one hour. While this is exciting news, it won't benefit your business if your website design is stuck in the pre-mobile era.
Consumers have more options than ever when it comes to making purchases. If your website doesn't render properly on a mobile device, your prospects will jump ship straight into the arms of your competitors. Needless to say, that's not the outcome you want.
It's true that you can create a dedicated mobile website.That's not a foolproof solution like responsive design, but it is serviceable. The problem is that multiple sites mean added work for your team. Each time you update an element of your design, you have to do twice the work. This can exhaust your team as well as your budget. A single, responsive website created by a professional web design firm is a far more pragmatic solution.
A responsive website design can help boost your site's rankings in search engines.
Working with a professional web design firm to create a responsive design should improve your search engine rankings. In 2015, Google started to give SERP (search engine results pages) preference to mobile-friendly websites. This means that your non-responsive site could land you on the second or third page of Google search results, a position otherwise known as "no-man's land" because consumers seldom venture past the first page.
While there are plenty of ways to improve your SEO (search engine optimization), it's best not to start from an inferior place. If your website is responsive, you can build upon that advantage to rank higher for your chosen keywords and phrases.
Web design firms are always finding new ways to delight web users with interesting graphic elements and innovative layouts. If your website is responsive, you're poised to build on the existing site's structure in the future.
Having your site redesigned on a regular basis keeps your brand fresh and helps build credibility among your target audience. If you resist responsive design, you may make future redesigns more complicated.
Responsive design is no longer a luxury. If you want to compete in today's marketplace, you need a responsive website that looks great on all devices.
To learn more about the ideal approach to web design, download our Growth-Driven Design Playbook.
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