1 min read
Mark Parent: May 1, 2014 12:05:00 PM EDT
Are you building your email marketing campaigns as part of a holistic approach to educate your contact? If your answer is “no” or “I’m not sure”, then the new eBook, “An Introduction To Email Marketing” by SugarBush President and Inbound Marketing...
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2 min read
Mark Parent: February 26, 2014 8:58:00 AM EST
Number 1. Actual Person as the Sender. The name you include in the “From” field of your email can have a huge impact on your overall open rates....
3 min read
Mark Parent: February 25, 2014 8:58:00 AM EST
Building, Clear, Attention-Grabbing email Subject lines. The Radicati Group reported that 1.9 billion non-spam emails are sent everyday. To break...
3 min read
Mark Parent: February 24, 2014 8:57:00 AM EST
Personalized Content: According to our Science of Email research, personalized emails improve clickthrough rates by 14%. This is an easy win! Simply...
2 min read
Mark Parent: January 14, 2014 6:00:00 AM EST
Before you decide to go ahead and do a website redesign, you’d be smart to hire a marketing consultant to give your website a checkup. By performing...
1 min read
Mark Parent: January 13, 2014 4:02:00 PM EST
Marketing consultants make a lot of their earnings redesigning their clients’ websites. In fact, according to a Hubspot 2013 Website Redesign Report,...
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Mark Parent: January 10, 2014 4:00:00 PM EST
There are many ways a website redesign can go wrong – and usually the design pros will point to things like slow page loads or too little content...
2 min read
Mark Parent: January 8, 2014 3:59:00 PM EST
Do you know which of your marketing channels are bringing in the most customers? Are you leveraging them in the best possible manner? Marketing...
2 min read
Mark Parent: January 6, 2014 3:56:00 PM EST
When the time comes to redesign a website – and as marketing consultants will often tell you, that time usually comes around once every one and a...
2 min read
Mark Parent: December 18, 2013 3:14:00 PM EST
Marketing analytics can improve all of your inbound marketing solutions’ performance. With closed-loop marketing data, you can track a lead from the...
