1 min read
Mark Parent: January 13, 2014 4:02:00 PM EST
Marketing consultants make a lot of their earnings redesigning their clients’ websites. In fact, according to a Hubspot 2013 Website Redesign Report, most companies perform a website redesign every six months to two years. That’s a lot of time and...
Read More
2 min read
Mark Parent: January 10, 2014 4:00:00 PM EST
There are many ways a website redesign can go wrong – and usually the design pros will point to things like slow page loads or too little content...
2 min read
Mark Parent: January 8, 2014 3:59:00 PM EST
Do you know which of your marketing channels are bringing in the most customers? Are you leveraging them in the best possible manner? Marketing...
2 min read
Mark Parent: January 6, 2014 3:56:00 PM EST
When the time comes to redesign a website – and as marketing consultants will often tell you, that time usually comes around once every one and a...
2 min read
Mark Parent: December 18, 2013 3:14:00 PM EST
Marketing analytics can improve all of your inbound marketing solutions’ performance. With closed-loop marketing data, you can track a lead from the...
2 min read
Mark Parent: December 16, 2013 3:13:00 PM EST
There is nothing worse than dedicating hours of creativity – and, what you thought was proper editing – to a cleverly crafted email, only to send it...
1 min read
Mark Parent: December 13, 2013 3:13:00 PM EST
Do you know the Customer Acquisition Cost (CAC) for each of your Inbound Marketing Solutions? How about the Time to payback CAC? In order for your...
1 min read
Mark Parent: December 12, 2013 3:13:00 PM EST
When it comes to assessing your inbound marketing solutions effectiveness, the first place your should look is to your metrics. As marketers, we work...
2 min read
Mark Parent: December 11, 2013 3:12:00 PM EST
In order for your inbound marketing solutions to be truly optimized, you have to close the loop between marketing and sales. Still, to many...
1 min read
Mark Parent: December 9, 2013 11:07:00 AM EST
In chapter 2 of his SugarBush President Mark Parent’s new eBook, “Unlock The ROI of Your Marketing With Analytics”, the inbound marketing expert...
