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Mark Parent: August 26, 2014 10:00:00 AM EDT
Gone are the days when you have to sacrifice quality for quantity within your innovative marketing mix. With the help of marketing automation, now you can nurture leads and make the most out of your marketing spend, whether it’s big or small. And,...
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Mark Parent: August 18, 2014 12:42:00 PM EDT
6 Steps to creating great blog content Now that you know the business value of blogging, it’s time to delve into the how. Are you wondering what...
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Mark Parent: August 15, 2014 11:30:00 AM EDT
Technology can be the bane or the boon of every marketer’s existence. The key is not to get so excited over the mere existence of something cool or...
3 min read
Mark Parent: August 13, 2014 11:30:00 AM EDT
In this new multi channel marketing world, innovative marketing comes with its own set of challenges. Today’s customer is looking for connections and...
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Mark Parent: August 12, 2014 12:40:00 PM EDT
8 ways to promote your blog There are thousands of blogs out there. If you are convinced that yours should stand out from the rest, you should do the...
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Mark Parent: August 11, 2014 11:30:00 AM EDT
First impressions are everything. They set the tone for how your customer relationship will (or won’t) unfold. Nowhere is this principle more true...
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Mark Parent: August 8, 2014 11:30:00 AM EDT
Research by Inc. Magazine found out something most of us in business already know: it costs up to 10x more to gain a new customer or client than it...
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Mark Parent: August 7, 2014 4:04:00 PM EDT
Need to boost your inbound marketing? Then you need to consider whether or not yours is an innovative marketing methodology. As marketers, we’re...
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Mark Parent: August 6, 2014 12:53:00 PM EDT
If email is a part of your innovative marketing strategy – and, it should be! – it is important to consistently be on the lookout for fresh new...
1 min read
Mark Parent: August 5, 2014 12:39:00 PM EDT
Did you know that companies with a blog have 55% more website visitors? 71% of consumers say blogs affect their purchasing decisions, yet only 40% of...
