9 min read
Mark Parent: July 2, 2014 2:28:00 PM EDT
We wanted to share these valuable statistics on Innovative Marketing Inbound tactics. While these stats are changing daily it's important to note the value proposition for each strategy and tactic. Are you using any of these? It's likely your...
Read More
2 min read
Mark Parent: May 14, 2014 9:00:00 AM EDT
Whether you’ve been in the game for quite some time or you’re just starting with email marketing practice, you’re probably constantly wondering about...
1 min read
Mark Parent: May 9, 2014 9:00:00 AM EDT
“Deliverability rate” is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells...
1 min read
Mark Parent: May 6, 2014 12:10:00 PM EDT
You Are Not Alone. Many Inbound Marketing Agencies Struggle Too! Email marketing is a powerful channel but also one that presents many questions and...
1 min read
Mark Parent: May 1, 2014 12:05:00 PM EDT
Are you building your email marketing campaigns as part of a holistic approach to educate your contact? If your answer is “no” or “I’m not sure”,...
2 min read
Mark Parent: February 26, 2014 8:58:00 AM EST
Number 1. Actual Person as the Sender. The name you include in the “From” field of your email can have a huge impact on your overall open rates....
3 min read
Mark Parent: February 25, 2014 8:58:00 AM EST
Building, Clear, Attention-Grabbing email Subject lines. The Radicati Group reported that 1.9 billion non-spam emails are sent everyday. To break...
3 min read
Mark Parent: February 24, 2014 8:57:00 AM EST
Personalized Content: According to our Science of Email research, personalized emails improve clickthrough rates by 14%. This is an easy win! Simply...
2 min read
Mark Parent: January 14, 2014 6:00:00 AM EST
Before you decide to go ahead and do a website redesign, you’d be smart to hire a marketing consultant to give your website a checkup. By performing...
1 min read
Mark Parent: January 13, 2014 4:02:00 PM EST
Marketing consultants make a lot of their earnings redesigning their clients’ websites. In fact, according to a Hubspot 2013 Website Redesign Report,...
