2 min read
Mark Parent: August 1, 2014 12:15:00 PM EDT
If you’ve launched a B2B mobile app, you’re already well on your way to creating a great multi-platform innovative marketing success story for your company. But… Is it beautiful? Is it useful? Does it provide editorial content? Does it make it easy...
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1 min read
Mark Parent: July 31, 2014 12:37:00 PM EDT
It’s a fairly simple idea: the more visitors you can attract to your blog, the more chances those visitors will convert into qualified leads. But,...
2 min read
Mark Parent: July 30, 2014 12:00:00 PM EDT
If yours is a business on social media, the main goal/benefit of the innovative marketing work you do there – whether it’s on Facebook, Google+,...
2 min read
Mark Parent: July 28, 2014 11:57:00 AM EDT
Humans are visual creatures, so when it comes to innovative marketing, that’s an important trait to try to tap into as much as possible. Here are a...
9 min read
Mark Parent: July 2, 2014 2:28:00 PM EDT
We wanted to share these valuable statistics on Innovative Marketing Inbound tactics. While these stats are changing daily it's important to note the...
2 min read
Mark Parent: May 14, 2014 9:00:00 AM EDT
Whether you’ve been in the game for quite some time or you’re just starting with email marketing practice, you’re probably constantly wondering about...
1 min read
Mark Parent: May 9, 2014 9:00:00 AM EDT
“Deliverability rate” is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells...
1 min read
Mark Parent: May 6, 2014 12:10:00 PM EDT
You Are Not Alone. Many Inbound Marketing Agencies Struggle Too! Email marketing is a powerful channel but also one that presents many questions and...
1 min read
Mark Parent: May 1, 2014 12:05:00 PM EDT
Are you building your email marketing campaigns as part of a holistic approach to educate your contact? If your answer is “no” or “I’m not sure”,...
2 min read
Mark Parent: February 26, 2014 8:58:00 AM EST
Number 1. Actual Person as the Sender. The name you include in the “From” field of your email can have a huge impact on your overall open rates....
