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Mark Parent: November 25, 2013 11:43:00 AM EST
The performance of your blog hinges on your content – so use your blog’s marketing analytics to improve your content creation efforts! Start by exporting your blog posts, grouping articles by topic, and analyzing the views for each individual blog...
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Mark Parent: November 22, 2013 11:43:00 AM EST
From Facebook “likes” to retweets, @replies, blog comments and embeds, there are many metrics to help you keep track of your social media reach – but...
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Mark Parent: November 21, 2013 11:42:00 AM EST
Inside the new eBook, “Unlock The ROI of Your Marketing With Analytics”, marketing expert and SugarBush President Mark Parent explains how marketing...
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Mark Parent: November 20, 2013 11:40:00 AM EST
Is your unsubscribe rate less than 1%? Is your click-through rate high? If the answer to either of these questions is “no” or “I’m not sure”, you...
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Mark Parent: November 18, 2013 8:00:00 AM EST
If you’re content marketing on Facebook but haven’t quite figured out how to effectively increase your fan base, or how to take those fans, turn them...
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Mark Parent: November 14, 2013 8:00:00 AM EST
You have people in all stages of the marketing funnel going to your website and downloading offers, but how do you actually turn them into customers?...
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Mark Parent: November 12, 2013 8:00:00 AM EST
Now that you’ve perfected your marketing techniques, it’s all about making sure the leads you give to your sales team are turning into customers....
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Mark Parent: November 8, 2013 8:00:00 AM EST
When it comes to perfecting your content marketing strategy, you need all of the tools at your disposal – especially when it comes time to turn leads...
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Mark Parent: November 7, 2013 2:57:00 PM EST
Facebook is about more than just having a large fan base. What are you or your marketing company really doing with them? Do they interact with you...
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Mark Parent: October 22, 2013 10:00:00 PM EDT
Marketing dollars have shifted away from traditional outlets like PR and cold calling, but the skill sets of internal teams lag behind. For some, the...
