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Mark Parent: December 13, 2013 3:13:00 PM EST
Do you know the Customer Acquisition Cost (CAC) for each of your Inbound Marketing Solutions? How about the Time to payback CAC? In order for your marketing programs to have credibility and in order to truly understand their effectiveness – or lack...
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Mark Parent: December 12, 2013 3:13:00 PM EST
When it comes to assessing your inbound marketing solutions effectiveness, the first place your should look is to your metrics. As marketers, we work...
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Mark Parent: December 11, 2013 3:12:00 PM EST
In order for your inbound marketing solutions to be truly optimized, you have to close the loop between marketing and sales. Still, to many...
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Mark Parent: December 9, 2013 11:07:00 AM EST
In chapter 2 of his SugarBush President Mark Parent’s new eBook, “Unlock The ROI of Your Marketing With Analytics”, the inbound marketing expert...
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Mark Parent: November 27, 2013 11:44:00 AM EST
In chapter 1 of his new eBook, “Unlock The ROI of Your Marketing With Analytics”, inbound marketing expert and SugarBush Inc. President Mark Parent...
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Mark Parent: November 25, 2013 11:43:00 AM EST
The performance of your blog hinges on your content – so use your blog’s marketing analytics to improve your content creation efforts! Start by...
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Mark Parent: November 22, 2013 11:43:00 AM EST
From Facebook “likes” to retweets, @replies, blog comments and embeds, there are many metrics to help you keep track of your social media reach – but...
2 min read
Mark Parent: November 21, 2013 11:42:00 AM EST
Inside the new eBook, “Unlock The ROI of Your Marketing With Analytics”, marketing expert and SugarBush President Mark Parent explains how marketing...
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Mark Parent: November 20, 2013 11:40:00 AM EST
Is your unsubscribe rate less than 1%? Is your click-through rate high? If the answer to either of these questions is “no” or “I’m not sure”, you...
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Mark Parent: November 18, 2013 8:00:00 AM EST
If you’re content marketing on Facebook but haven’t quite figured out how to effectively increase your fan base, or how to take those fans, turn them...
