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2 min read

Marketing Education Update: Facebook + Closed Loop Marketing

Mark Parent: November 12, 2013 8:00:00 AM EST

Now that you’ve perfected your marketing techniques, it’s all about making sure the leads you give to your sales team are turning into customers. Aligning your marketing and sales teams helps keep everyone on the same page about expected results...

Lead Generation/Nurturing Inbound Marketing Measurement & Analytics Planning & Strategy Social Media

1 min read

Facebook Marketing Plan 2.0: What Workflows Can Do For You

Mark Parent: November 8, 2013 8:00:00 AM EST

When it comes to perfecting your content marketing strategy, you need all of the tools at your disposal – especially when it comes time to turn leads...

Planning & Strategy Content Marketing Social Media

2 min read

Turn Prospects Into Paying Customers Fast With Free New eBook

Mark Parent: November 7, 2013 2:57:00 PM EST

Facebook is about more than just having a large fan base. What are you or your marketing company really doing with them? Do they interact with you...

Measurement & Analytics Planning & Strategy Social Media

2 min read

Key Strategies to Selecting a Strategic Marketing Partner

Mark Parent: October 22, 2013 10:00:00 PM EDT

Marketing dollars have shifted away from traditional outlets like PR and cold calling, but the skill sets of internal teams lag behind. For some, the...

Lead Generation/Nurturing Inbound Marketing Planning & Strategy

2 min read

Content Marketing Services That Enable Closed-Loop Marketing

Mark Parent: October 21, 2013 1:50:00 PM EDT

Are you unsure of what content marketing services you need to implement successful closed-loop marketing? Well, you’re in luck because an exciting...

Lead Generation/Nurturing Inbound Marketing Planning & Strategy

2 min read

Reporting On Customer Acquisition Cost

Mark Parent: October 18, 2013 1:40:00 PM EDT

In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually Cares About”, inbound marketing expert and SugarBush President Mark Parent...