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Mark Parent: December 16, 2013 3:13:00 PM EST
There is nothing worse than dedicating hours of creativity – and, what you thought was proper editing – to a cleverly crafted email, only to send it to everyone on your entire contact list and THEN find something glaringly wrong with it. A little...
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Mark Parent: December 13, 2013 3:13:00 PM EST
Do you know the Customer Acquisition Cost (CAC) for each of your Inbound Marketing Solutions? How about the Time to payback CAC? In order for your...
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Mark Parent: December 12, 2013 3:13:00 PM EST
When it comes to assessing your inbound marketing solutions effectiveness, the first place your should look is to your metrics. As marketers, we work...
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Mark Parent: December 11, 2013 3:12:00 PM EST
In order for your inbound marketing solutions to be truly optimized, you have to close the loop between marketing and sales. Still, to many...
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Mark Parent: December 9, 2013 11:07:00 AM EST
In chapter 2 of his SugarBush President Mark Parent’s new eBook, “Unlock The ROI of Your Marketing With Analytics”, the inbound marketing expert...
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Mark Parent: November 27, 2013 11:44:00 AM EST
In chapter 1 of his new eBook, “Unlock The ROI of Your Marketing With Analytics”, inbound marketing expert and SugarBush Inc. President Mark Parent...
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Mark Parent: November 25, 2013 11:43:00 AM EST
The performance of your blog hinges on your content – so use your blog’s marketing analytics to improve your content creation efforts! Start by...
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Mark Parent: November 22, 2013 11:43:00 AM EST
From Facebook “likes” to retweets, @replies, blog comments and embeds, there are many metrics to help you keep track of your social media reach – but...
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Mark Parent: November 21, 2013 11:42:00 AM EST
Inside the new eBook, “Unlock The ROI of Your Marketing With Analytics”, marketing expert and SugarBush President Mark Parent explains how marketing...
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Mark Parent: November 20, 2013 11:40:00 AM EST
Is your unsubscribe rate less than 1%? Is your click-through rate high? If the answer to either of these questions is “no” or “I’m not sure”, you...
