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Mark Parent: January 10, 2014 4:00:00 PM EST
There are many ways a website redesign can go wrong – and usually the design pros will point to things like slow page loads or too little content before the jump. Marketing consultants, however, have other considerable snafus to avoid. Here are the...
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Mark Parent: January 8, 2014 3:59:00 PM EST
Do you know which of your marketing channels are bringing in the most customers? Are you leveraging them in the best possible manner? Marketing...
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Mark Parent: January 6, 2014 3:56:00 PM EST
When the time comes to redesign a website – and as marketing consultants will often tell you, that time usually comes around once every one and a...
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Mark Parent: December 18, 2013 3:14:00 PM EST
Marketing analytics can improve all of your inbound marketing solutions’ performance. With closed-loop marketing data, you can track a lead from the...
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Mark Parent: December 16, 2013 3:13:00 PM EST
There is nothing worse than dedicating hours of creativity – and, what you thought was proper editing – to a cleverly crafted email, only to send it...
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Mark Parent: December 13, 2013 3:13:00 PM EST
Do you know the Customer Acquisition Cost (CAC) for each of your Inbound Marketing Solutions? How about the Time to payback CAC? In order for your...
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Mark Parent: December 12, 2013 3:13:00 PM EST
When it comes to assessing your inbound marketing solutions effectiveness, the first place your should look is to your metrics. As marketers, we work...
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Mark Parent: December 11, 2013 3:12:00 PM EST
In order for your inbound marketing solutions to be truly optimized, you have to close the loop between marketing and sales. Still, to many...
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Mark Parent: December 9, 2013 11:07:00 AM EST
In chapter 2 of his SugarBush President Mark Parent’s new eBook, “Unlock The ROI of Your Marketing With Analytics”, the inbound marketing expert...
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Mark Parent: November 27, 2013 11:44:00 AM EST
In chapter 1 of his new eBook, “Unlock The ROI of Your Marketing With Analytics”, inbound marketing expert and SugarBush Inc. President Mark Parent...
