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Mark Parent: February 25, 2014 8:58:00 AM EST
Building, Clear, Attention-Grabbing email Subject lines. The Radicati Group reported that 1.9 billion non-spam emails are sent everyday. To break through this noise, you must develop a compelling email subject line that inspires your audience to...
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Mark Parent: February 24, 2014 8:57:00 AM EST
Personalized Content: According to our Science of Email research, personalized emails improve clickthrough rates by 14%. This is an easy win! Simply...
2 min read
Mark Parent: January 14, 2014 6:00:00 AM EST
Before you decide to go ahead and do a website redesign, you’d be smart to hire a marketing consultant to give your website a checkup. By performing...
1 min read
Mark Parent: January 13, 2014 4:02:00 PM EST
Marketing consultants make a lot of their earnings redesigning their clients’ websites. In fact, according to a Hubspot 2013 Website Redesign Report,...
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Mark Parent: January 10, 2014 4:00:00 PM EST
There are many ways a website redesign can go wrong – and usually the design pros will point to things like slow page loads or too little content...
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Mark Parent: January 8, 2014 3:59:00 PM EST
Do you know which of your marketing channels are bringing in the most customers? Are you leveraging them in the best possible manner? Marketing...
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Mark Parent: January 6, 2014 3:56:00 PM EST
When the time comes to redesign a website – and as marketing consultants will often tell you, that time usually comes around once every one and a...
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Mark Parent: December 18, 2013 3:14:00 PM EST
Marketing analytics can improve all of your inbound marketing solutions’ performance. With closed-loop marketing data, you can track a lead from the...
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Mark Parent: December 16, 2013 3:13:00 PM EST
There is nothing worse than dedicating hours of creativity – and, what you thought was proper editing – to a cleverly crafted email, only to send it...
1 min read
Mark Parent: December 13, 2013 3:13:00 PM EST
Do you know the Customer Acquisition Cost (CAC) for each of your Inbound Marketing Solutions? How about the Time to payback CAC? In order for your...
