1 min read
Mark Parent: May 9, 2014 9:00:00 AM EDT
“Deliverability rate” is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells you how many of the emails bounced back and if that number is high, it’s a sure sign of inactivity....
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Mark Parent: May 6, 2014 12:10:00 PM EDT
You Are Not Alone. Many Inbound Marketing Agencies Struggle Too! Email marketing is a powerful channel but also one that presents many questions and...
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Mark Parent: May 1, 2014 12:05:00 PM EDT
Are you building your email marketing campaigns as part of a holistic approach to educate your contact? If your answer is “no” or “I’m not sure”,...
2 min read
Mark Parent: February 26, 2014 8:58:00 AM EST
Number 1. Actual Person as the Sender. The name you include in the “From” field of your email can have a huge impact on your overall open rates....
3 min read
Mark Parent: February 25, 2014 8:58:00 AM EST
Building, Clear, Attention-Grabbing email Subject lines. The Radicati Group reported that 1.9 billion non-spam emails are sent everyday. To break...
3 min read
Mark Parent: February 24, 2014 8:57:00 AM EST
Personalized Content: According to our Science of Email research, personalized emails improve clickthrough rates by 14%. This is an easy win! Simply...
2 min read
Mark Parent: January 14, 2014 6:00:00 AM EST
Before you decide to go ahead and do a website redesign, you’d be smart to hire a marketing consultant to give your website a checkup. By performing...
1 min read
Mark Parent: January 13, 2014 4:02:00 PM EST
Marketing consultants make a lot of their earnings redesigning their clients’ websites. In fact, according to a Hubspot 2013 Website Redesign Report,...
2 min read
Mark Parent: January 10, 2014 4:00:00 PM EST
There are many ways a website redesign can go wrong – and usually the design pros will point to things like slow page loads or too little content...
2 min read
Mark Parent: January 8, 2014 3:59:00 PM EST
Do you know which of your marketing channels are bringing in the most customers? Are you leveraging them in the best possible manner? Marketing...
