Innovating marketing experts know that Search Engine Optimization (SEO) and social media are both complex and deserving of attention (and action).
There’s the knowledge that high search rankings can equal more visitors and conversions, which is great for everyone involved – particularly your boss.
Then, there’s the potential for personal interaction and brand likability that can stem from social media prowess -- but it can be hard at times to really know how to make the most of this channel, to get found by the people who matter and to increase sales.
But, here’s something innovative marketing experts know: making SEO and social media great means combining them together in one symbiotic strategy that drives both search engine visibility and attracts more interested visitors to where you want them most - your website.
So, how to you combine your SEO and social media strategies in the most effective way possible? By taking action on:
3. Using Google Authorship - Implementing Google Authorship boosts the credibility of brands and authors. By connecting authors with the content they’ve written and the sites they write for, Google has created a way to rank writers based on their influence. Google Authorship is an important innovative marketing tool thanks to a patented technology called Agent Rank, which basically measures the authority and trustworthiness of an author.
So, if your SEO and social media innovative marketing teams work separately – it’s time for a meeting of the minds. By optimizing your social media posts for search and having links that drive traffic to your site, your marketing efforts will only stand to increase exponentially.
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