How a brand corresponds with its customers is at the heart of relationship building and digital marketing is essential to this.
Silverpop, an IBM Company we work closely with as we cultivate ideal innovative marketing solutions for our clients, actually commissioned a study of 4,000 consumers to help reveal how they being marketed to online and what works.
So, what do consumers want?
What makes them read or delete an email?
And, what motivates them to click through and actually make direct contact or a purchase?
Let’s bottom-line the study’s Key Findings:
Dubbed the “Best Friend Brands” study, Silverpop’s efforts have helped shine a light on current expectations from consumers on how they are – and want to be – marketed to…will this change how you communicate with your targets? It should!