7 Innovative Marketing Conversion Killers
Did you know that 97% of the visitors who come to your site aren’t even ready to buy yet? That means you need to do a fair amount of convincing to...
2 min read
Mark Parent
August 28, 2014 10:15:00 AM EDT
Don’t let the prospect of “shiny and new” deter you from what the real goal of your innovative marketing website redesign should be: to improve what lies beneath.
Ok, ok – maybe you really do need to get the lead out on the aesthetics too. So, absolutely add some awesome and beautiful new CTA buttons. Pump up the brand presence. Fancy up your tag lines and hero image. Modernize to the hilt.
But…DON’T SKIMP ON THE SEO!
Now that we’ve beaten our point to death…let’s talk about how to approach your innovative marketing web redesign from an SEO perspective – specifically, on the mistakes you’ll need to avoid in order to ensure your gorgeous new website gets FOUND!
Remember, no matter how beautiful the new site is (and how much you pay designers, writers and programmers to pretty it up) …if you build it and don’t do your SEO right, trust us, they won’t come.
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