Why Marketing Services Providers Should Collaborate With Clients

Online marketing companies pitching and selling inbound agency marketing services are being brought on board to implement new tactics aimed at transformational goals and measured by metrics that were previously unfamiliar to their new clients. The smartest thing these companies can do is to collaborate with their clients from day one. Why?

Collaboration Leads To Faster Results

In many cases, acquiring a new client means needing to learn a new industry. It takes time to navigate the ins and outs of any new client’s world well enough to be able to create expert-sounding content about it. The agency marketing services provider won’t know the thought leaders in the client’s space, nor the sites to target in link building campaigns, without performing the research. This slows things down tremendously at the start.

But – if the marketing firm is clear that in order for certain things to happen immediately – like blogging or crafting lead generation offers – they’ll need access to company insiders with whom to collaborate and bring them up to speed as subject matter experts, they’ll be able to turn these mission critical items around much more quickly and effectively. And, before long, they’ll be fully up to speed, proving their worth faster, all in spite of that dastardly learning curve.

Collaboration Gets You Buy-In

People will help implement what they’re involved in creating. So, if you’re involving members of your internal team in the development and execution of inbound agency marketing services, you’re going to see staff that’s more vested in the process and in the results.

Getting staff involved in collaborative efforts with your marketing firm can also give certain ‘important people’ access to successes. For example:

If you ask the CEO to write a monthly blog and see a drive up in traffic, let him or her take some credit for the achievement.

If you teach the sales team how to effectively use social media and let them all see a campaign or two run start-to-finish from the trenches, this will lead to a deeper level of understanding and appreciation for the work being done – work that seeks to benefit them directly.

How has collaboration helped you on projects with your agency marketing services provider? Tell us in the comments below.