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Mark Parent: September 3, 2014 11:29:00 AM EDT
In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. But, conducting a...
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Mark Parent: September 2, 2014 10:35:00 AM EDT
Did you know that 97% of the visitors who come to your site aren’t even ready to buy yet? That means you need to do a fair amount of convincing to...
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Mark Parent: August 29, 2014 10:24:00 AM EDT
Innovating marketing experts know that Search Engine Optimization (SEO) and social media are both complex and deserving of attention (and action).
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Mark Parent: August 28, 2014 10:15:00 AM EDT
Don’t let the prospect of “shiny and new” deter you from what the real goal of your innovative marketing website redesign should be: to improve what...
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Mark Parent: August 27, 2014 10:02:00 AM EDT
Facebook isn’t just a place to share adorable photos of your pets and newborn babies…or to troll around after your ex…in fact, businesses with the...
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Mark Parent: August 26, 2014 10:00:00 AM EDT
Gone are the days when you have to sacrifice quality for quantity within your innovative marketing mix. With the help of marketing automation, now...
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Mark Parent: January 14, 2014 6:00:00 AM EST
Before you decide to go ahead and do a website redesign, you’d be smart to hire a marketing consultant to give your website a checkup. By performing...
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Mark Parent: January 13, 2014 4:02:00 PM EST
Marketing consultants make a lot of their earnings redesigning their clients’ websites. In fact, according to a Hubspot 2013 Website Redesign Report,...
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Mark Parent: January 10, 2014 4:00:00 PM EST
There are many ways a website redesign can go wrong – and usually the design pros will point to things like slow page loads or too little content...
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Mark Parent: January 8, 2014 3:59:00 PM EST
Do you know which of your marketing channels are bringing in the most customers? Are you leveraging them in the best possible manner? Marketing...
