4 min read
Mark Parent: September 13, 2019 1:06:01 PM EDT
For years, marketing has been dominated by one concept -- the sales funnel. This methodology for managing prospective customers and identifying...
2 min read
Mark Parent: February 18, 2018 1:01:00 PM EST
You've learned how potent inbound marketing tools are for attracting high-quality leads, nurturing those leads, and converting them into paying...
2 min read
Mark Parent: February 15, 2018 3:03:00 PM EST
No one likes losing a customer. It's the worst — you can almost hear the flushing away of all the time, effort, and money that was spent generating...
2 min read
Mark Parent: January 18, 2018 4:02:00 PM EST
If your inbound marketing is working, then you should be getting a good amount of inbound sales leads. This could mean inbound calls, emails, opt-ins...
2 min read
Mark Parent: January 4, 2018 3:09:00 PM EST
Over the past couple years, there's been a lot of buzz about big data in marketing. What can you use it for? How do you get it? How do you put it to...
2 min read
Mark Parent: November 9, 2017 3:00:00 PM EST
The Internet has made it easier to reach more customers — on a faster basis and more cheaply. But that doesn't make connecting with customers or...
2 min read
Mark Parent: November 2, 2017 3:02:00 PM EDT
It can seem that B2B marketing doesn't get the accolades that are necessarily due. Senior management can fall into the mindset of viewing B2B...
2 min read
Mark Parent: October 26, 2017 5:26:33 PM EDT
Digital marketing. By now, most people have heard the term. It can definitely sound imposing, but it doesn't need to be intimidating. Digital...
2 min read
Mark Parent: September 28, 2017 5:18:00 PM EDT
Automated program management can help you manage all the moving parts of your business more effectively. Your business consists of an almost endless...
3 min read
Mark Parent: September 26, 2017 8:11:00 AM EDT
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping...
