3 min read
Mark Parent: September 26, 2017 8:11:00 AM EDT
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping...
2 min read
Mark Parent: September 7, 2017 5:14:00 PM EDT
How do you measure the success of your marketing campaigns? The answer may vary depending on the goals of your marketing department, your...
7 min read
Mark Parent: August 8, 2017 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
