5 Things to Avoid in Making Web Forms
- Mark Parent
- 11-30-2017
- Inbound Marketing
Be careful in your web form design. Poorly constructed web forms can cause a user to abandon the process. Web forms are the lifeblood of many inbound marketing ...
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How to Use Buyer Personas to Personalize Your Marketing Message
- Mark Parent
- 11-26-2017
- Content Marketing
If you have read more than three articles about inbound marketing, you have likely run across a reference to the concept of a "buyer persona." Inbound281's own blog ...
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Low on Email Subscribers? Here's How to Boost Those Numbers Fast
- Mark Parent
- 11-23-2017
- Email Marketing
As a digital marketer, you have something to say. You also need someone to say it to. If you could use some help with building a better email subscription base, read on.
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Google's Recent Innovations for Paid Search
- Mark Parent
- 11-19-2017
- Planning & Strategy
Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities represent one of the ...
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7 Content Marketing Essentials Every Inbound Marketer Should Know
- Mark Parent
- 11-16-2017
- Planning & Strategy
Don't jump into any new marketing endeavor without knowing how deep the water is first. Take time to research and understand best practices.
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3 Reasons Your Content Marketing Strategy Sucks
- Mark Parent
- 11-12-2017
- Inbound Marketing
If your blog is an empty wasteland and your email subscriber list has fewer entries than the guest list for your preschooler's birthday party, it's time to make a ...
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Why Should You Care About Buyer Personas?
- Mark Parent
- 11-09-2017
- Planning & Strategy
The Internet has made it easier to reach more customers — on a faster basis and more cheaply. But that doesn't make connecting with customers or maintaining initimate ...
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Email Marketing Prospects Unsubscribing From Your List? Win Them Back
- Mark Parent
- 11-05-2017
- Content Marketing
When you receive notification that a prospect has unsubscribed from your email marketing list, you might feel like you've been on the receiving end of a Dear John ...
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B2B Marketers and the Cost Center Reference
- Mark Parent
- 11-02-2017
- Measurement & Analytics
It can seem that B2B marketing doesn't get the accolades that are necessarily due. Senior management can fall into the mindset of viewing B2B marketing units as another ...
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