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Mark Parent: September 30, 2014 2:34:46 PM EDT
Events are an excellent way to hob-nob with important influencers and customers – but they can also come across as stale or played out tactics ("old school") to some; insight emails can help to refresh this tried and true marketing method – and help...
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Mark Parent: September 22, 2014 12:44:00 PM EDT
Most people have either a love affair or an intense hatred for the phenomenon that is BuzzFeed – but one thing all marketers must realize is that the...
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Mark Parent: September 19, 2014 10:00:00 AM EDT
We’ve said before that an insight email should utilize all tools available to you as a marketer. Not only should it be highly developed and plotted...
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Mark Parent: September 18, 2014 10:00:00 AM EDT
Maybe you’ve heard that email marketing isn’t what it once was – and, that’s actually true – if you’re sending emails as THEY once were. However, if...
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Mark Parent: September 17, 2014 10:00:00 AM EDT
Do you have plenty of opened marketing emails and even clicked-on landing pages but very little follow-through? Or, are your emails not even getting...
1 min read
Mark Parent: September 16, 2014 10:38:00 AM EDT
Are you sending emails…or are you sending INSIGHT EMAILS? Don’t know? Want to learn more? Read on… At SugarBush, we believe that when you approach...
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Mark Parent: September 15, 2014 10:00:00 AM EDT
Ah, the buzzword. Innovative Marketing pros make them, love them and beat them into the ground with overuse…and, often, straight up misuse. Maybe...
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Mark Parent: September 12, 2014 10:00:00 AM EDT
Is every member of your innovative marketing team cutting the mustard? If you want yours to be a great group of effective marketers delivering real...
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Mark Parent: September 11, 2014 10:00:00 AM EDT
If you think your innovative marketing efforts can only do so much for the industry within which you’re promoting, think again. You don’t have to...
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Mark Parent: September 10, 2014 10:00:00 AM EDT
Since eCommerce poses the challenge of not being able to communicate with customers face-to-face, one of the most personal tools in your toolbox is...
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Mark Parent: September 9, 2014 1:40:00 PM EDT
The upside of web marketing is that it’s truly and almost infinitely measurable – but that’s also the downside when our innovative marketing efforts...
1 min read
Mark Parent: September 5, 2014 11:56:00 AM EDT
How a brand corresponds with its customers is at the heart of relationship building and digital marketing is essential to this. Silverpop, an IBM...
3 min read
Mark Parent: September 4, 2014 11:40:00 AM EDT
Ever wonder about the innovative marketing tricks you need to know when you’re posting on various social media sites? Tricks like where to place your...
1 min read
Mark Parent: September 3, 2014 11:29:00 AM EDT
In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. But, conducting a...
2 min read
Mark Parent: September 2, 2014 10:35:00 AM EDT
Did you know that 97% of the visitors who come to your site aren’t even ready to buy yet? That means you need to do a fair amount of convincing to...
