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Mark Parent: September 22, 2014 12:44:00 PM EDT
Most people have either a love affair or an intense hatred for the phenomenon that is BuzzFeed – but one thing all marketers must realize is that the...
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Mark Parent: September 19, 2014 10:00:00 AM EDT
We’ve said before that an insight email should utilize all tools available to you as a marketer. Not only should it be highly developed and plotted...
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Mark Parent: September 18, 2014 10:00:00 AM EDT
Maybe you’ve heard that email marketing isn’t what it once was – and, that’s actually true – if you’re sending emails as THEY once were. However, if...
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Mark Parent: September 17, 2014 10:00:00 AM EDT
Do you have plenty of opened marketing emails and even clicked-on landing pages but very little follow-through? Or, are your emails not even getting...
1 min read
Mark Parent: September 16, 2014 10:38:00 AM EDT
Are you sending emails…or are you sending INSIGHT EMAILS? Don’t know? Want to learn more? Read on… At SugarBush, we believe that when you approach...
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Mark Parent: September 10, 2014 10:00:00 AM EDT
Since eCommerce poses the challenge of not being able to communicate with customers face-to-face, one of the most personal tools in your toolbox is...
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Mark Parent: September 5, 2014 11:56:00 AM EDT
How a brand corresponds with its customers is at the heart of relationship building and digital marketing is essential to this. Silverpop, an IBM...
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Mark Parent: August 6, 2014 12:53:00 PM EDT
If email is a part of your innovative marketing strategy – and, it should be! – it is important to consistently be on the lookout for fresh new...
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Mark Parent: May 14, 2014 9:00:00 AM EDT
Whether you’ve been in the game for quite some time or you’re just starting with email marketing practice, you’re probably constantly wondering about...
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Mark Parent: May 9, 2014 9:00:00 AM EDT
“Deliverability rate” is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells...
