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Mark Parent: November 4, 2014 2:00:00 PM EST
In the past year alone, marketers like you and I have sent an astonishing 800+ billion emails touting our services, our wares and, well, ourselves....
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Mark Parent: October 28, 2014 2:00:00 PM EDT
When it comes to doing insight email marketing well, there’s a lot to say (Exhibit A: our 25 blog posts on the topic). But at the end of the day, it...
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Mark Parent: October 20, 2014 2:16:30 PM EDT
Now that you know what can turn an ordinary marketing email into an insight email, perhaps you need a little help in the creative inspiration...
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Mark Parent: October 14, 2014 3:00:00 PM EDT
Instead of doing what most B2B marketers do – sending mass emails to their entire mailing list and getting relegated to the spam folder – using...
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Mark Parent: October 9, 2014 3:00:00 PM EDT
For those marketers who believe email has gone the way of the Dodo, we have two words for you: you’re right. Traditional email has become so...
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Mark Parent: October 7, 2014 3:00:00 PM EDT
As we’ve been discussing in this blog series, insight emails leverage what you know about the target to entice them into doing what you want –...
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Mark Parent: October 2, 2014 3:00:00 PM EDT
Email is here to stay as a marketing tool – but insight emails are a relatively new tool in the marketer’s toolbox. In fact, these highly...
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Mark Parent: September 30, 2014 2:34:46 PM EDT
Events are an excellent way to hob-nob with important influencers and customers – but they can also come across as stale or played out tactics ("old...
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Mark Parent: September 22, 2014 12:44:00 PM EDT
Most people have either a love affair or an intense hatred for the phenomenon that is BuzzFeed – but one thing all marketers must realize is that the...
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Mark Parent: September 19, 2014 10:00:00 AM EDT
We’ve said before that an insight email should utilize all tools available to you as a marketer. Not only should it be highly developed and plotted...
