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INBOUND MARKETING AGENCY BLOG

10 Baffling Insight Email Stats Every Marketer Should Know

In the past year alone, marketers like you and I have sent an astonishing 800+ billion emails touting our services, our wares and, well, ourselves. That’s a heck of a ...
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5 Must-Track Insight Email Metrics – And One To Ignore

When it comes to doing insight email marketing well, there’s a lot to say (Exhibit A: our 25 blog posts on the topic). But at the end of the day, it doesn't matter how ...
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3 Best Insight Email Marketers (You’ve Never Heard Of)

Now that you know what can turn an ordinary marketing email into an insight email, perhaps you need a little help in the creative inspiration department.  What better ...
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3 Marketing Automation Tips For Better Insight Email Nurturing

Instead of doing what most B2B marketers do – sending mass emails to their entire mailing list and getting relegated to the spam folder – using marketing automation ...
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Traditional Email Is Dead. Long Live The Insight Email

  For those marketers who believe email has gone the way of the Dodo, we have two words for you: you’re right. Traditional email has become so cluttered and spammy that ...
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5 Personalization Tactics Of Highly Effective Insight Emails

As we’ve been discussing in this blog series, insight emails leverage what you know about the target to entice them into doing what you want – whether that be opening ...
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Integrate Insight Emails Into Your Multi-Channel Marketing

Email is here to stay as a marketing tool – but insight emails are a relatively new tool in the marketer’s toolbox. In fact, these highly personalized email messages – ...
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How Insight Emails Can Boost Event Attendance

Events are an excellent way to hob-nob with important influencers and customers – but they can also come across as stale or played out tactics ("old school") to some; ...
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How BuzzFeed Breathed New Life Into Insight Email Newsletters

Most people have either a love affair or an intense hatred for the phenomenon that is BuzzFeed – but one thing all marketers must realize is that the relatively new ...
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Insight Email Tracking + Engagement – A Perfect Pair

We’ve said before that an insight email should utilize all tools available to you as a marketer. Not only should it be highly developed and plotted out by using target ...
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