3 Best Insight Email Marketers (You’ve Never Heard Of)

Now that you know what can turn an ordinary marketing email into an insight email, perhaps you need a little help in the creative inspiration department. 

What better way to spark your creativity than to shamelessly steal, er, borrow, from the creative genius of others?!

Top 3 Insight Emailers You’ve Never Heard Of 

#1 – Brit + Co – Where Subject Lines Are King

This little lifestyle website is a maven of the e-mailbox as well. Why? Because they use what they know what makes their email subscribers tick (via analytics, subscriber preferences, email open rates, etc.) and write simple, clever and pointed subject lines that demand to be opened. For example, if the subject line asks a question, the preview text (use that all-important preview text!) provides a clear answer that’s often a directive. They also use the preview text to finish a sentence or complete a thought (ie: Subject text – Need A Halloween Costume?, followed by the Preview Text – Look No Further!) 

Of course, as the email goes on, its body text and beautiful images are entertaining to scroll through, there is plenty of related content that also begs to be clicked, altogether making is an original and entertaining read. By following through on its promise of greatness, Brit + Co helps to ensure their readers know that a subject line with a promise leads to an email with a promise kept.  

#2 – Brain Pickings – Putting Reader Personas First

Brain Pickings is a site devotes to avid readers – and, as such, know that their email subscribers are intellectual and love to devour good content. What makes their emails true insight emails is the fact that they act on these key aspects of their reader/subscriber personas by providing content-packed text that begs to be read – sort of like a full-on one-page ezine. 

While tons and tons of text is not right for every innovative marketer, the takeaway from the Brain Pickings example is that you can and should experiment with different lengths of content, formatting, and do the work of understanding (and ultimately acting on) what’s driving your subscribers to opt-in to your newsletter or email list in the first place. 

#3 – Nosh.On.It

As we mentioned in our previous blog post, 3 Marketing Automation Tips For Better Insight Email Nurturing,  it should be easy for your ‘evangelists’ to toot your horn for you. What’s great about Nosh.On.It is that they have a beautiful, front-and-center clickable button at the top of every email called “forward to a friend”. 

Remember, emails are extremely shareable – and if you’re disseminating content that’s meaningful to one target, the chances are good that they know someone (or many someones) to whom it will also be meaningful. 

The simple design add-on of this “forward to a friend” button triggers a “FWD” email with a customized and personalized subject line from the “evangelist” themselves – and this alone helps to ensure it’s opened by the secondary target. Talk about insight email brilliance in action.

See how your email marketing can support your overall inbound marketing plan. Get your free copy of our B2B Guide to Inbound Marketing to learn more.