In the past year alone, marketers like you and I have sent an astonishing 800+ billion emails touting our services, our wares and, well, ourselves. That’s a heck of a lot of “noise” to slog through in order to pique a target’s interest – and why we’re trying to help usher in a new era of insight emails in order to ensure they do precisely that.
And, because there are so many marketing emails being sent, there is an almost equally as gargantuan amount of data out there on email marketing. Study after study is commissioned to help email marketing advance its course – but who has the time to pore over all of them?
That’s why SugarBush has gone ahead and culled the latest email marketing research into a top 10 list of the things you should know – today, right now – about the state of email marketing.
#1. 91% of targets check their email daily – that includes your targets.
#2. 66% of email recipients have made a sale or requested additional information as the direct result of an email marketing message.
#3. According to the Direct Marketing Association, email marketing has a 4,300% ROI (yes, that’s a comma, not a typo!).
#4. 59% of companies are instantly transforming emails into insight emails by integrating social media channels via clickable buttons and shareable content.
#5. 48% of emails are opened on a mobile device (and 25% are opened on iPhones).
#6. 17% of marketers don’t track or analyze email metrics, leaving a gaping hole in their insight email strategy.
#7. Deleting targets that haven’t engaged with you for over a year instantly increases your email deliverability by as much 5%.
#8. 54% of emails sent out by businesses contain marketing messages.
#9. Two-thirds of targets prefer email as a means of marketing communications.
#10. Only 11% of emails are optimized for mobile, meaning they look and function well on a mobile platform.
After reading this list, you should be asking yourself: how modern is your email marketing plan? Considering the fact that email is the preferred method of marketing communication and the biggest contributing factor to new leads, not to mention its absolutely amazing ROI, if you’re not capitalizing on all of the analytics available to you and creating insight emails that sing, you’re missing out on a huge opportunity to meet your marketing goals.
If you’d like help modernizing your email marketing plan, give Inbound 2812 a shout at 800-834-4910 and we can perform a free evaluation for you.
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