6 min read
Inbound 281: March 25, 2025 9:15:00 AM EDT
An effective email marketing campaign strategy can be a game-changer for businesses looking to connect directly with their audience. With the right...
3 min read
Inbound 281: July 19, 2024 12:41:41 PM EDT
Need help with low email open rates? You're not alone. Many marketers find it challenging to get their emails noticed in crowded inboxes. Increasing...
3 min read
Inbound 281: July 2, 2024 8:58:00 AM EDT
Every time a subscriber hits that dreaded "unsubscribe" button, your engagement and your campaign's success take a hit. But don’t worry; reducing...
2 min read
Mark Parent: January 18, 2018 4:02:00 PM EST
If your inbound marketing is working, then you should be getting a good amount of inbound sales leads. This could mean inbound calls, emails, opt-ins...
2 min read
Mark Parent: January 4, 2018 3:09:00 PM EST
Over the past couple years, there's been a lot of buzz about big data in marketing. What can you use it for? How do you get it? How do you put it to...
2 min read
Mark Parent: November 23, 2017 2:57:00 PM EST
As a digital marketer, you have something to say. You also need someone to say it to. If you could use some help with building a better email...
2 min read
Mark Parent: November 5, 2017 1:10:00 PM EST
When you receive notification that a prospect has unsubscribed from your email marketing list, you might feel like you've been on the receiving end...
2 min read
Mark Parent: October 12, 2017 2:06:04 PM EDT
Asking for permission before marketing is foundational to the inbound approach. As children we learn the importance of being polite, raising our...
3 min read
Mark Parent: October 17, 2016 12:48:52 PM EDT
Kristina Pototska is the CMO at TriggMine, an email marketing automation service. We had a chance to sit down with Kristina to learn about email...
2 min read
Mark Parent: April 21, 2016 9:50:37 AM EDT
Are the customers and leads on your company mailing list actually reading your emails? Email marketing is an essential part of any inbound marketing...
