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Mark Parent: September 2, 2014, 10:35:00 AM EDT
Did you know that 97% of the visitors who come to your site aren’t even ready to buy yet? That means you need to do a fair amount of convincing to convert those visitors successfully into customers.
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Mark Parent: August 29, 2014, 10:24:00 AM EDT
Innovating marketing experts know that Search Engine Optimization (SEO) and social media are both complex and deserving of attention (and action).
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Mark Parent: August 28, 2014, 10:15:00 AM EDT
Don’t let the prospect of “shiny and new” deter you from what the real goal of your innovative marketing website redesign should be: to improve what...
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Mark Parent: August 27, 2014, 10:02:00 AM EDT
Facebook isn’t just a place to share adorable photos of your pets and newborn babies…or to troll around after your ex…in fact, businesses with the...
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Mark Parent: August 26, 2014, 10:00:00 AM EDT
Gone are the days when you have to sacrifice quality for quantity within your innovative marketing mix. With the help of marketing automation, now...
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Mark Parent: August 18, 2014, 12:42:00 PM EDT
6 Steps to creating great blog content Now that you know the business value of blogging, it’s time to delve into the how. Are you wondering what...
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Mark Parent: August 15, 2014, 11:30:00 AM EDT
Technology can be the bane or the boon of every marketer’s existence. The key is not to get so excited over the mere existence of something cool or...
3 min read
Mark Parent: August 13, 2014, 11:30:00 AM EDT
In this new multi channel marketing world, innovative marketing comes with its own set of challenges. Today’s customer is looking for connections and...
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Mark Parent: August 12, 2014, 12:40:00 PM EDT
8 ways to promote your blog There are thousands of blogs out there. If you are convinced that yours should stand out from the rest, you should do the...
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Mark Parent: August 11, 2014, 11:30:00 AM EDT
First impressions are everything. They set the tone for how your customer relationship will (or won’t) unfold. Nowhere is this principle more true...
