3 Steps to Building a Great Buyer Persona
- Mark Parent
- 08-29-2017
- Inbound Marketing
If you've read about digital marketing or partnered with a digital marketing agency, you've likely come across the concept of buyer personas. As explained in one of our ...
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The Days of Just Needing a Website Are Over
- Mark Parent
- 08-24-2017
- Inbound Marketing
Remember the good old days of Internet commerce? If you owned a website for your business, you automatically found yourself ahead of the curve. People discovered your ...
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3 Key Factors of a Strong Landing Page
- Mark Parent
- 08-22-2017
- Inbound Marketing
Digital marketers use a huge variety of marketing tools to ensure the effectiveness of their campaigns. One of the more powerful of these tools is the landing page.
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3 Things That Make Marketing to Michiganders Unique
- Mark Parent
- 08-18-2017
- Inbound Marketing
Socrates is quoted as saying: "Know thyself." However, for digital marketing purposes, an equally important goal is to know your customers. And when planning to market ...
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The Secret Sauce of Marketing Strategy
- Mark Parent
- 08-15-2017
- Inbound Marketing
When planning your marketing strategy, know the difference between your "is's and ought's" A wise old man once said that we need to know the difference between our ...
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5 Ways to Make Your Web Design Stand Out
- Mark Parent
- 08-10-2017
- Website Design/Development
Modern web design has become stale. You've probably already noticed. Hundreds, if not thousands, of sites across the Internet give off a cookie-cutter appearance. How ...
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What You Absolutely Have to Know About Inbound Marketing
- Mark Parent
- 08-08-2017
- Inbound Marketing
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to "inbound" - a marketing ...
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(How) Do You Measure Your Marketing Effectiveness?
- Mark Parent
- 08-03-2017
- Inbound Marketing
Just because you build it doesn't mean that prospects will come. In this case, we're not talking about a baseball diamond, but about your marketing strategy. Marketing ...
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Buyer Personas: What Are They and Why Does Your Business Need Them?
- Mark Parent
- 08-01-2017
- Inbound Marketing
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline their attributes can ...
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