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Why Benjamin Franklin Supports Growth-Driven Design For Your Website

Did you know Benjamin Franklin supports growth-driven design for your website?  Benjamin Franklin was a pretty smart guy. Among his many pithy sayings is this gem of ...
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The Jedi Knight's Guide to a "Force-ful" Inbound Marketing Strategy

Here at Inbound 281, we're all looking forward to seeing "Star Wars: Episode VIII — The Last Jedi" this weekend. — and we bet you are, too. But what does "Star Wars" ...
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How to Read Your Customers' Minds in 5 Easy Steps

In the days before e-commerce, marketers could — to some extent — rely on physical cues to get into the minds of their customers. After all, humans are hard-wired to ...
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Improve Your Inbound Marketing with Better SEO Tactics in 1 Month or ...

If SEO has not been your strong suit in the past, there is no need to worry. With a little bit of effort, you can improve your search engine rankings quickly, drive more ...
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The Internet of Things (IoT): What Does It Mean for Marketers?

We live in an era of incredible technological innovation and change. Just within the last 20 odd years, we've seen the rise of the Internet — a global, instantaneous ...
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5 Things to Avoid in Making Web Forms

  Be careful in your web form design. Poorly constructed web forms can cause a user to abandon the process.      Web forms are the lifeblood of many inbound marketing ...
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How to Use Buyer Personas to Personalize Your Marketing Message

If you have read more than three articles about inbound marketing, you have likely run across a reference to the concept of a "buyer persona." Inbound281's own blog ...
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Low on Email Subscribers? Here's How to Boost Those Numbers Fast

As a digital marketer, you have something to say. You also need someone to say it to. If you could use some help with building a better email subscription base, read on.
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Google's Recent Innovations for Paid Search

Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities represent one of the ...
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7 Content Marketing Essentials Every Inbound Marketer Should Know

Don't jump into any new marketing endeavor without knowing how deep the water is first. Take time to research and understand best practices. 
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