2 min read
Mark Parent: February 15, 2018 3:03:00 PM EST
No one likes losing a customer. It's the worst — you can almost hear the flushing away of all the time, effort, and money that was spent generating that lead, converting them into a paying customer, then nurturing them along the way. But lost...
Read More
2 min read
Mark Parent: February 11, 2018 1:01:00 PM EST
Are you the kind of person who rips a Band-Aid off all at once or the kind who slowly peels it away to avoid that painful transition? While you may...
2 min read
Mark Parent: February 4, 2018 12:53:00 PM EST
A funny thing happened on the way to the future. The marketing and sales departments tripped. Some of the sales' ability to qualify a lead dropped...
5 min read
Mark Parent: February 1, 2018 3:04:00 PM EST
Content marketing is about credible engagement with your audience. Simply put, content marketing is designed to connect companies and brands with...
2 min read
Mark Parent: January 28, 2018 1:03:00 PM EST
Inbound 281's blog often refers to inbound marketing as a type of marketing with many moving parts. Your website is, of necessity, one of the...
2 min read
Mark Parent: January 25, 2018 3:43:59 PM EST
Benjamin Franklin once said: "Without continual growth and progress, such words as improvement, achievement, and success have no meaning." How good...
2 min read
Mark Parent: January 21, 2018 1:02:00 PM EST
Do you ever wish that your web visitors would just tell you what they want? As it turns out, they already do. How? Your web visitors tell you with...
2 min read
Mark Parent: January 18, 2018 4:02:00 PM EST
If your inbound marketing is working, then you should be getting a good amount of inbound sales leads. This could mean inbound calls, emails, opt-ins...
3 min read
Mark Parent: January 14, 2018 12:56:00 PM EST
As a digital marketer, are you worried about the effect of ad blockers on your marketing campaigns? Here are some quick facts, according to ...
2 min read
Mark Parent: January 11, 2018 4:40:29 PM EST
Marketing is not an exact science, and inbound marketing strategy involves a number of moving parts. This can be intimidating to businesses...
