3 Common Challenges Michigan Marketers Face and How to Overcome Them
- Mark Parent
- 01-11-2018
- Inbound Marketing
Marketing is not an exact science, and inbound marketing strategy involves a number of moving parts. This can be intimidating to businesses struggling to find solid ...
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Digital Marketing Tip of the Day: Making Videos that Matter
- Mark Parent
- 01-07-2018
- Inbound Marketing
Video marketing definitely seems to be a trend that's not going away. With so much digital marketing success coming from social media interaction, the viral video ...
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The Future of Email Marketing: What to Expect in 2020
- Mark Parent
- 01-04-2018
- Inbound Marketing
Over the past couple years, there's been a lot of buzz about big data in marketing. What can you use it for? How do you get it? How do you put it to work for you? Those ...
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Why Benjamin Franklin Supports Growth-Driven Design For Your Website
- Mark Parent
- 12-17-2017
- Planning & Strategy
Did you know Benjamin Franklin supports growth-driven design for your website? Benjamin Franklin was a pretty smart guy. Among his many pithy sayings is this gem of ...
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The Jedi Knight's Guide to a "Force-ful" Inbound Marketing Strategy
- Mark Parent
- 12-14-2017
- Inbound Marketing
Here at Inbound 281, we're all looking forward to seeing "Star Wars: Episode VIII — The Last Jedi" this weekend. — and we bet you are, too. But what does "Star Wars" ...
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How to Read Your Customers' Minds in 5 Easy Steps
- Mark Parent
- 12-10-2017
- Inbound Marketing
In the days before e-commerce, marketers could — to some extent — rely on physical cues to get into the minds of their customers. After all, humans are hard-wired to ...
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Improve Your Inbound Marketing with Better SEO Tactics in 1 Month or ...
- Mark Parent
- 12-07-2017
- Inbound Marketing
If SEO has not been your strong suit in the past, there is no need to worry. With a little bit of effort, you can improve your search engine rankings quickly, drive more ...
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The Internet of Things (IoT): What Does It Mean for Marketers?
- Mark Parent
- 12-03-2017
- Inbound Marketing
We live in an era of incredible technological innovation and change. Just within the last 20 odd years, we've seen the rise of the Internet — a global, instantaneous ...
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5 Things to Avoid in Making Web Forms
- Mark Parent
- 11-30-2017
- Inbound Marketing
Be careful in your web form design. Poorly constructed web forms can cause a user to abandon the process. Web forms are the lifeblood of many inbound marketing ...
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How to Use Buyer Personas to Personalize Your Marketing Message
- Mark Parent
- 11-26-2017
- Content Marketing
If you have read more than three articles about inbound marketing, you have likely run across a reference to the concept of a "buyer persona." Inbound281's own blog ...
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