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Marketing Plan

Smart marketing objectives

3 min read

SMART Marketing Objectives for Marketing Plans [Template and Examples]

Smart marketing objectives play a crucial role in shaping the direction and focus of a comprehensive marketing plan. They are specific, measurable,...

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What is segmentation targeting and positioning in marketing

2 min read

What is Segmentation Targeting and Positioning in a Marketing Plan?

As marketers, we all know the importance of marketing to the right audience, but what is segmentation targeting and positioning in a marketing plan,...

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How to write a situation analysis and example

3 min read

Situation Analysis Example and How to Write One

A situation analysis plays a pivotal role in shaping a marketing plan by providing a comprehensive understanding of both internal and external...

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How to write an executive summary for a marketing plan

3 min read

How to Write An Executive Summary for a Marketing Plan

A successful marketing plan requires an executive summary, which introduces the marketing plan at hand and provides a clear overview of the key...

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