What is Segmentation Targeting and Positioning in a Marketing Plan?

As marketers, we all know the importance of marketing to the right audience, but what is segmentation targeting and positioning in a marketing plan, and why do we need it? Target market segmentation and positioning is a crucial element of a well-crafted marketing plan, involving the process of dividing a broad target market into distinct and manageable segments based on shared characteristics, needs, and preferences. 

Segmentation targeting and positioning allow businesses to identify specific customer groups that are most likely to be interested in their products or services, enabling tailored marketing strategies that resonate with these segments. 

By understanding the importance, benefits, and methods of effective segmentation, you can position and refine your marketing efforts, deliver personalized messages, and maximize the impact of your marketing activities. Continue reading to discover the process of crafting a target market segmentation plan tailored to your business, along with a real-world market segmentation targeting and positioning example.

How to Write A Segmentation Targeting and Positioning Plan

Segmentation targeting and position can help you identify and understand your target audience. You can tailor your marketing strategies and messages to resonate with the right customers, driving engagement, conversions, and business growth. 

To develop an effective segmentation plan, businesses need to gather comprehensive market research data, identifying specific characteristics and preferences of their potential customers. By segmenting the market based on demographic, psychographic, and behavioral factors, businesses can pinpoint groups of consumers with similar traits who are most likely to be interested in their products or services and market to them accordingly.

The number of target segments a company should have depends on various factors, including the size and diversity of the market, the company's resources, and marketing objectives. There is no fixed rule for the ideal number of target segments, as it can vary from one company to another. However, businesses typically have anywhere from 6-8 target segments.

Market Segmentation Targeting and Positioning Example

This market segmentation targeting and positioning example demonstrates various segments for a company, including the demographics, psychographic, and behavioral characteristics their different segments may exhibit. When creating your own target market segmentation, tailor your inputs to your industry, products, and services.

Download the Target Market Segmentation Template

Ready to kickstart your marketing planning process and create a roadmap for success? We’ve answered the question, “What is segmentation targeting and positioning in marketing?”. Now it’s time for you to apply this to your own company! Download our free Create a Marketing Plan template! This customizable template will guide you through the essential components of a comprehensive marketing plan, including how to segment and position your audience to achieve optimal results. 

Don't miss out on this valuable resource – take the first step towards achieving your marketing goals by downloading our free template today!