2 min read
Mark Parent: January 7, 2018 1:01:00 PM EST
Video marketing definitely seems to be a trend that's not going away. With so much digital marketing success coming from social media interaction, the viral video movement has become part of the required repertoire in standing out from competition...
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2 min read
Mark Parent: January 4, 2018 3:09:00 PM EST
Over the past couple years, there's been a lot of buzz about big data in marketing. What can you use it for? How do you get it? How do you put it to...
3 min read
Mark Parent: December 17, 2017 1:01:00 PM EST
Did you know Benjamin Franklin supportsgrowth-driven design for your website? Benjamin Franklin was a pretty smart guy. Among his many pithy sayings...
4 min read
Mark Parent: December 14, 2017 3:03:00 PM EST
Here at Inbound 281, we're all looking forward to seeing "Star Wars: Episode VIII — The Last Jedi" this weekend. — and we bet you are, too. But what...
4 min read
Mark Parent: December 10, 2017 1:07:00 PM EST
In the days before e-commerce, marketers could — to some extent — rely on physical cues to get into the minds of their customers. After all, humans...
2 min read
Mark Parent: December 7, 2017 4:42:37 PM EST
If SEO has not been your strong suit in the past, there is no need to worry. With a little bit of effort, you can improve your search engine rankings...
3 min read
Mark Parent: December 3, 2017 12:56:00 PM EST
We live in an era of incredible technological innovation and change. Just within the last 20 odd years, we've seen the rise of the Internet — a...
2 min read
Mark Parent: November 30, 2017 2:57:00 PM EST
Be careful in your web form design. Poorly constructed web formscan cause a user to abandon the process. Web forms are the lifeblood of many...
3 min read
Mark Parent: November 26, 2017 1:17:13 PM EST
If you have read more than three articles about inbound marketing, you have likely run across a reference to the concept of a "buyer persona." ...
2 min read
Mark Parent: November 23, 2017 2:57:00 PM EST
As a digital marketer, you have something to say. You also need someone to say it to. If you could use some help with building a better email...
