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Inbound Marketing Blog

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SEO

3 min read

5 Reasons Why Your Business Needs SEO to Survive

When you Google a product or service your company sells, does your company's name appear near the top of the organic search results? Are you on the first page? Are you anywhere to be found?

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2 min read

Improve Your Inbound Marketing with Better SEO Tactics in 1 Month or Less

If SEO has not been your strong suit in the past, there is no need to worry. With a little bit of effort, you can improve your search engine rankings quickly, drive more traffic to your site, and watch your revenue grow.

You can improve your SEO in just...

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2 min read

Google's Recent Innovations for Paid Search

Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities represent one of the most powerful marketing avenues around, their limitations on advertising,...

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2 min read

Digital Marketing Myths: What Small Businesses Need to Know

Digital marketing. By now, most people have heard the term. It can definitely sound imposing, but it doesn't need to be intimidating.

Digital marketing is in fact easier and more affordable than traditional marketing.

Have you checked the price for...

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Image of man reading a newspaper. Public relations is still an important part of digital marketing.

2 min read

Building better backlinks: 3 strategies for success

Google and other search engines take several factors into consideration when deciding where to rank a given website.

If you've dipped your toe in the SEO (search engine optimization) waters, you likely know about keywords, responsive design, and domain...

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1 min read

Innovative marketing how-to: Measure blog performance

5 TIPS TO MEASURE YOUR BLOG

Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win. Follow these five tips to optimize your blog writing and drive more visitors to your website.

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Image of woman searching Google on MacBook Air

2 min read

Building better links: Why it still matters

A long time ago in an internet far, far away, link building was a spammy activity.

Fake guest blogging networks, sneaky 301 redirects, and links to pathetically low-quality articles -- these were just a few of the sinful ways of the black hat SEO spam...

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Image of MacBook Pro with Google search engine screen.

2 min read

Expert Interview Series: Daniel White on web design and inbound marketing

Daniel White is the Founder and Lead Developer at 422 Studios, a Dallas web development company specializing in web-based software, SAAS, and search engine optimization. Daniel recently spoke with us about business websites and how web design can aid...

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2 min read

3 SEO tips you need to implement right now

SEO (search engine optimization) isn't as confusing or as nebulous as it first appears.

Since it's one of the least expensive marketing tactics you can employ, it deserves prime consideration. If you're not sure where to start, here are three SEO tips...

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3 min read

A look ahead at the trends shaping the future of marketing

“The future started yesterday and we’re already late.”

If you’re a marketer or a business owner, it can sometimes seem like you’re living this line from singer and songwriter John Legend’s “If You’re Out There.”

With rapidly changing business and...

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